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~isPartOf:"International journal of electronic business"
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Electronic Commerce
97
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23
Online-Marketing
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Head, Milena
5
Jansen, Bernard J.
3
Bouwman, Harry
2
Chau, Michael
2
Rakes, Terry R.
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Ramachandran, V.
2
Rees, Loren Paul
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Siraj, Sadaf
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International journal of electronic business
SpringerLink / Bücher
704
Journal of business research : JBR
587
European Journal of Marketing
482
Journal of retailing and consumer services
356
Springer eBook Collection
275
Industrial marketing management : the international journal for industrial and high-tech firms
258
Marketing Intelligence & Planning
239
International journal of internet marketing and advertising : IJIMA
227
Electronic commerce research
224
Management science : journal of the Institute for Operations Research and the Management Sciences
216
Journal of Food Distribution Research
208
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
173
Journal of internet commerce
162
Information systems research : ISR
161
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
160
Management Science
155
Technological forecasting & social change : an international journal
150
Europäische Hochschulschriften / 5
149
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
143
Springer eBook Collection / Business and Economics
143
Journal of advertising research
140
International journal of business information systems : IJBIS
138
Journal of marketing
133
Information systems and e-business management : ISeB
132
Journal of marketing management : MM
132
International journal of electronic marketing and retailing : IJEMR
131
Journal of Agricultural and Applied Economics
130
Premier reference source
130
Journal of Consumer Marketing
129
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
128
Journal of marketing communications
127
European journal of marketing : EJM
122
International journal of advertising : the review of marketing communications
121
International journal of e-business research : an official publication of the Information Resources Management Association
121
European journal of operational research : EJOR
120
Lehrbuch
120
Tourism management : research, policies, practice
120
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
119
Gabler Edition Wissenschaft
115
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ECONIS (ZBW)
104
USB Cologne (EcoSocSci)
7
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1
Understanding the efficiency of keywords in search engine
marketing
: a comparison study using data envelopment analysis
Jiang, Pingjun
- In:
International journal of electronic business
14
(
2018
)
3
,
pp. 273-292
Persistent link: https://www.econbiz.de/10011989711
Saved in:
2
Sponsored search: an overview of the concept, history, and technology
Jansen, Bernard J.
;
Mullen, Tracy
- In:
International journal of electronic business
6
(
2008
)
2
,
pp. 114-131
Persistent link: https://www.econbiz.de/10003717227
Saved in:
3
Navigational behaviour and sponsored search advertising
Brooks, Nico
;
Magun, Harrison
- In:
International journal of electronic business
6
(
2008
)
2
,
pp. 132-148
Persistent link: https://www.econbiz.de/10003717239
Saved in:
4
Advertising academia with sponsored search: an exploratory study examining the effectiveness of
Google
AdWords at the local and global level
Turnbull, Don
;
Bright, Laura F.
- In:
International journal of electronic business
6
(
2008
)
2
,
pp. 149-171
Persistent link: https://www.econbiz.de/10003717313
Saved in:
5
Equilibrium analysis of dynamic bidding in sponsored search auctions
Vorobeychik, Yevgeniy
;
Reeves, Daniel M.
- In:
International journal of electronic business
6
(
2008
)
2
,
pp. 172-193
Persistent link: https://www.econbiz.de/10003717316
Saved in:
6
The impact of privacy concerns on trust, attitude and intention of using a search engine : an empirical analysis
Palanisamy, Ramaraj
- In:
International journal of electronic business
11
(
2014
)
3
,
pp. 274-296
Persistent link: https://www.econbiz.de/10010475725
Saved in:
7
Analysing clickstream data : do paid and organic search affect each other?
Bremer, Vincent
;
Funk, Burkhardt
- In:
International journal of electronic business
13
(
2016/2017
)
2/3
,
pp. 205-215
Persistent link: https://www.econbiz.de/10011777650
Saved in:
8
Special issue: Sponsored search
Jansen, Bernard J.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003717223
Saved in:
9
User integration in social media : an empirical analysis
Wirtz, Bernd W.
;
Nitzsche, Philipp T.
;
Ullrich, Sebastian
- In:
International journal of electronic business
11
(
2014
)
1
,
pp. 63-84
Persistent link: https://www.econbiz.de/10010390844
Saved in:
10
Sentiment analysis of social commerce : a harbinger of online reputation management
Olaleye, Sunday Adewale
;
Sanusi, Ismaila Temitayo
; …
- In:
International journal of electronic business
14
(
2018
)
2
,
pp. 85-102
Persistent link: https://www.econbiz.de/10011980079
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