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Website quality : imperatives for effective industrial marketing through websites' usage intensity augmentation
Kanagaraj, D. Jayaprakash; Sudhahar, J. Clement - In: International journal of electronic customer … 9 (2015) 4, pp. 203-219
Persistent link: https://www.econbiz.de/10011606917
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Special issue: innovative e-marketing products and management : customer behaviour and service
Tsekouropoulos, Georgios (ed.) - 2016
Persistent link: https://www.econbiz.de/10011687984
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Social media monitoring : paradigm shift in CRM
Thute, Charudatta - In: International journal of electronic customer … 7 (2013) 3/4, pp. 231-238
Persistent link: https://www.econbiz.de/10010396369
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An examination of the e-mail and electronic relationship marketing practices of the USA's top 500 online retailers
Heiens, Richard A.; Narayanaswamy, Ravi - In: International journal of electronic customer … 10 (2016) 2/4, pp. 125-137
Persistent link: https://www.econbiz.de/10011688012
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Utilising social media to improve relationship quality : the case of the university library
Clark, Melissa N.; Bacon, Scott D. - In: International journal of electronic customer … 11 (2017/2018) 4, pp. 384-410
Persistent link: https://www.econbiz.de/10011989802
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Theoretical investigation of the antecedent role of review valence in building electronic customer relationships
Liu, Ran; Ford, John B.; Raajpoot, Nusser - In: International journal of electronic customer … 13 (2022) 3, pp. 187-202
Persistent link: https://www.econbiz.de/10014309474
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Internet Marketing adoption : factors affecting website sophistication
Tiago, Maria Teresa Borges; Couto, João Pedro Almeida; … - In: International journal of electronic customer … 1 (2007/08) 3, pp. 287-306
Persistent link: https://www.econbiz.de/10003754370
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The finance-CRM nexus : measure of performance effectiveness
Oh, K.; Durden, G. - In: International journal of electronic customer … 1 (2007/08) 2, pp. 184-199
Persistent link: https://www.econbiz.de/10003754328
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Cause related marketing : commercialism or altruism ; finding the balance?
Svensson, Göran; Wood, Greg - In: International journal of electronic customer … 1 (2007/08) 3, pp. 231-241
Persistent link: https://www.econbiz.de/10003754354
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Mobile Customer Relationship Management : a communication perspective
Sinisalo, Jaakko; Karjaluoto, Heikki - In: International journal of electronic customer … 1 (2007/08) 3, pp. 242-257
Persistent link: https://www.econbiz.de/10003754355