Narrow search
Showing 1 - 10 of 198
Cover Image
College students' online purchase attitudes and intentions : gender, product type, and risk
McKay-Nesbitt, Jane; Ryan, Chad; Yoon, Sukki - In: International journal of electronic marketing and … 9 (2018) 3, pp. 207-229
Persistent link: https://www.econbiz.de/10011925504
Cover Image
To click or to buy over the counter drugs : exploring the behaviour of Slovenian customers
Roblek, Vasja; Pejić Bach, Mirjana; Meško, Maja; … - In: International journal of electronic marketing and … 9 (2018) 2, pp. 145-166
Persistent link: https://www.econbiz.de/10011849129
Cover Image
The effect of individual online reviews on purchase likelihood
Vana, Prasad; Lambrecht, Anja - In: Marketing science : the marketing journal of the … 40 (2021) 4, pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Cover Image
Online purchasing : the role of web experience factors
Noor Akma Mohd Salleh; Norbani Che Ha; Kitchen, Philip J.; … - In: International journal of electronic marketing and … 10 (2019) 3, pp. 260-282
Persistent link: https://www.econbiz.de/10012106625
Cover Image
Relative importance of online versus offline information for Internet purchases : product category and Internet experience effects
Cheema, Amar; Papatla, Purushottam - In: Journal of business research : JBR 63 (2010) 9/10, pp. 979-985
Persistent link: https://www.econbiz.de/10008652123
Cover Image
Efficient methods for sampling responses from large-scale qualitative data
Singh, Surendra N.; Hillmer, Steven C.; Wang, Ze - In: Marketing science : the marketing journal of the … 30 (2011) 3, pp. 532-549
Persistent link: https://www.econbiz.de/10009160775
Cover Image
Examining online and brick and mortar store channels switching behaviour among Malaysian consumers
Madahi, Abdolrazagh; Sukati, Inda - In: International journal of electronic marketing and … 6 (2014) 2, pp. 128-163
Persistent link: https://www.econbiz.de/10011347646
Cover Image
Targeting without alienating on the Internet : ethnic minority and majority consumers
Bartikowski, Boris; Taieb, Besma; Chandon, Jean-Louis - In: Journal of business research : JBR 69 (2016) 3, pp. 1082-1089
Persistent link: https://www.econbiz.de/10011440217
Cover Image
An internet information search channel evaluation model : the role of internet usage skills and psychological parameters
Khatwani, Gaurav; Das, Gopal - In: International journal of electronic marketing and … 6 (2015) 4, pp. 299-314
Persistent link: https://www.econbiz.de/10011523799
Cover Image
Determinants of consumers' response to pay-what-you-want pricing strategy on the Internet
Weisstein, Fei L.; Kukar-Kinney, Monika; Monroe, Kent B. - In: Journal of business research : JBR 69 (2016) 10, pp. 4313-4320
Persistent link: https://www.econbiz.de/10011554569