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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"International journal of industrial organization"
~isPartOf:"Journal of business research : JBR"
~subject:"Theorie"
~subject:"Virales Marketing"
~type:"article"
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Virales Marketing
E-commerce
260
Electronic Commerce
260
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146
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128
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International journal of electronic marketing and retailing : IJEMR
International journal of industrial organization
Journal of business research : JBR
Information systems research : ISR
26
Journal of regulatory economics
22
Journal of management information systems : JMIS
21
Information economics and policy : IEP
19
European journal of operational research : EJOR
18
Journal of retailing and consumer services
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
16
Electronic commerce research
15
International journal of production economics
15
American journal of agricultural economics
14
Internet and network economics : first international workshop, WINE 2005, Hong Kong, China, December 15-17, 2005 ; proceedings
14
Management science : journal of the Institute for Operations Research and the Management Sciences
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
Netnomics
13
Economics letters
12
International journal of hospitality management
12
Electronic Business und Mobile Business : Ansätze, Konzepte und Geschäftsmodelle
11
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
11
Journal of political economy
11
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
11
Journal of economic behavior & organization : JEBO
10
Journal of internet commerce
10
Management information systems : mis quarterly
10
Modelle im E-Business
10
Revue économique : revue bimestrielle
10
The journal of industrial economics
10
Electronic business : theoretische Aspekte und Anwendungen in der betrieblichen Praxis ; Festschrift für Jörg Biethahn ; mit 13 Tabellen
9
Energy economics
9
Games and economic behavior
9
International journal of electronic commerce : IJEC
9
Journal of business economics : JBE
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
Journal of electronic commerce research : JECR
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of the European Economic Association
9
Telecommunications policy : the international journal of digital economy, data sciences and new media
9
The Rand journal of economics
9
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1
Cross-cultural differences in uses of online experts
Obal, Michael
;
Kunz, Werner
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1148-1156
Persistent link: https://www.econbiz.de/10011440247
Saved in:
2
In Google we trust?
Burguet, Roberto
;
Caminal, Ramón
;
Ellman, Matthew
- In:
International journal of industrial organization
39
(
2015
),
pp. 44-55
Persistent link: https://www.econbiz.de/10011486180
Saved in:
3
Price, price dispersion and number of sellers at a low entry cost shopbot
Haynes, Michelle
;
Thompson, Steve
- In:
International journal of industrial organization
26
(
2008
)
2
,
pp. 459-472
Persistent link: https://www.econbiz.de/10003723819
Saved in:
4
Why the music industry may again from free downloading : the role of sampling
Peitz, Martin
;
Waelbroeck, Patrick
- In:
International journal of industrial organization
24
(
2006
)
5
,
pp. 907-913
Persistent link: https://www.econbiz.de/10003360954
Saved in:
5
Building customer loyalty in online shopping : the role of online trust, online satisfaction and electronic word of mouth
Al-Adwan, Ahmad Samed
;
Kokash, Husam
;
Al-Adwan, Ahmad Samed
- In:
International journal of electronic marketing and …
11
(
2020
)
3
,
pp. 278-306
Persistent link: https://www.econbiz.de/10012251138
Saved in:
6
Usability, interactivity, website personality and consumers' responses : a case of
internet
service provider
Akrimi, Yosra
- In:
International journal of electronic marketing and …
7
(
2016
)
3
,
pp. 204-228
Persistent link: https://www.econbiz.de/10011648266
Saved in:
7
The usefulness of online reviews in financial services
Guillory, Monica D.
;
Lohtia, Ritu
;
Donthu, Naveen
- In:
International journal of electronic marketing and …
7
(
2016
)
1
,
pp. 66-90
Persistent link: https://www.econbiz.de/10011595029
Saved in:
8
Electronic word of mouth 2.0 (eWOM 2.0) : the evolution of eWOM research in the new age
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Shukla, Paurav
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014550367
Saved in:
9
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
10
"You should buy this one!" : the influence of online recommendations on product attitudes and choice confidence
Harris, Judy
;
Gupta, Pranjal
- In:
International journal of electronic marketing and …
2
(
2008/09
)
2
,
pp. 176-189
Persistent link: https://www.econbiz.de/10003781060
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