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Impact of internet and social media on organisational change of OTC medicines marketing management
Roblek, Vasja - In: International journal of electronic marketing and … 6 (2015) 3, pp. 239-258
Persistent link: https://www.econbiz.de/10011523773
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To click or to buy over the counter drugs : exploring the behaviour of Slovenian customers
Roblek, Vasja; Pejić Bach, Mirjana; Meško, Maja; … - In: International journal of electronic marketing and … 9 (2018) 2, pp. 145-166
Persistent link: https://www.econbiz.de/10011849129
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College students' online purchase attitudes and intentions : gender, product type, and risk
McKay-Nesbitt, Jane; Ryan, Chad; Yoon, Sukki - In: International journal of electronic marketing and … 9 (2018) 3, pp. 207-229
Persistent link: https://www.econbiz.de/10011925504
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The service-dominant logic perspective for enhancing the e-commerce of wine : a test/application on the Italian wine sector
Festa, Giuseppe; Cuomo, Maria Teresa; Metallo, Gerardino - In: Journal of business research : JBR 101 (2019), pp. 477-484
Persistent link: https://www.econbiz.de/10012103430
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Online purchasing : the role of web experience factors
Noor Akma Mohd Salleh; Norbani Che Ha; Kitchen, Philip J.; … - In: International journal of electronic marketing and … 10 (2019) 3, pp. 260-282
Persistent link: https://www.econbiz.de/10012106625
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Targeting without alienating on the Internet : ethnic minority and majority consumers
Bartikowski, Boris; Taieb, Besma; Chandon, Jean-Louis - In: Journal of business research : JBR 69 (2016) 3, pp. 1082-1089
Persistent link: https://www.econbiz.de/10011440217
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Cross-cultural differences in uses of online experts
Obal, Michael; Kunz, Werner - In: Journal of business research : JBR 69 (2016) 3, pp. 1148-1156
Persistent link: https://www.econbiz.de/10011440247
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In Google we trust?
Burguet, Roberto; Caminal, Ramón; Ellman, Matthew - In: International journal of industrial organization 39 (2015), pp. 44-55
Persistent link: https://www.econbiz.de/10011486180
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Net Neutrality and internet fragmentation : the role of online advertising
D'Annunzio, Anna; Russo, Antonio - In: International journal of industrial organization 43 (2015), pp. 30-47
Persistent link: https://www.econbiz.de/10011488653
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An internet information search channel evaluation model : the role of internet usage skills and psychological parameters
Khatwani, Gaurav; Das, Gopal - In: International journal of electronic marketing and … 6 (2015) 4, pp. 299-314
Persistent link: https://www.econbiz.de/10011523799