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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
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Internet marketing
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Al-Adwan, Ahmad Samed
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International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
490
Journal of advertising research
327
Journal of advertising : official publication of the American Academy of Advertising
250
Journal of marketing communications
245
Journal of retailing and consumer services
245
International journal of advertising : the quarterly review of marketing communications
242
International journal of advertising : the review of marketing communications
239
MPRA Paper
221
International journal of internet marketing and advertising : IJIMA
214
SpringerLink / Bücher
211
Economics Papers from University Paris Dauphine
172
Psychology & marketing
162
Journal of promotion management : JPM
149
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
147
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
135
CESifo Working Paper
131
International journal of hospitality management
122
Journal of promotion management : innovations in planning and applied research
119
Working papers / Rimisp Centro Latinoamericano para el Desarrollo Rural
119
Management science : journal of the Institute for Operations Research and the Management Sciences
116
CESifo working papers
112
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
107
Technological forecasting & social change : an international journal
105
Springer eBook Collection
101
Tourism management : research, policies, practice
99
European journal of marketing : EJM
98
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
97
NBER working paper series
95
Information systems research : ISR
92
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
87
The journal of product & brand management
87
Journal of marketing research : JMR
85
Cogent business & management
84
Marketing letters : a journal of research in marketing
83
Journal of internet commerce
81
Industrial marketing management : the international journal for industrial and high-tech firms
77
Journal of marketing
76
Journal of marketing management : MM
70
Electronic commerce research
69
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ECONIS (ZBW)
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1
Message strategy of promotional e-mails in India : a content analysis
Utkarsh
;
Gupta, Nimit
- In:
International journal of electronic marketing and …
10
(
2019
)
4
,
pp. 351-367
Persistent link: https://www.econbiz.de/10012168811
Saved in:
2
Exploring wearin and wearout in web advertising : the role of repetition and brand familiarity
Lee, Sang Yeal
;
Cho, Yong Suk
- In:
International journal of electronic marketing and …
3
(
2010
)
1
,
pp. 82-96
Persistent link: https://www.econbiz.de/10003939358
Saved in:
3
"Click here to share with a friend" : a uses and gratifications approach to word-of-mouth marketing ettectiveness
Coyle, James R.
;
Smith, Ted
;
Lightfoot, Elizabeth
; …
- In:
International journal of electronic marketing and …
4
(
2011
)
4
,
pp. 225-247
Persistent link: https://www.econbiz.de/10009530465
Saved in:
4
Is animation effective for advertising offensive products? : insights from an internet advertising experiment
Rakrachakarn, Pakakorn
;
Moschis, George P.
- In:
International journal of electronic marketing and …
6
(
2015
)
4
,
pp. 259-276
Persistent link: https://www.econbiz.de/10011523788
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5
The impact of advertising, trustworthiness, and valence on the effectiveness of blogs
Lohtia, Ritu
;
Donthu, Naveen
;
Guillory, Monica D.
- In:
International journal of electronic marketing and …
5
(
2012/13
)
4
,
pp. 317-339
Persistent link: https://www.econbiz.de/10010394749
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6
Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovati...
Janmohammadi, Mahshid
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10013255655
Saved in:
7
Wooing the consumer in a six-second commercial! : measuring the efficacy of bumper advertisements on YouTube
Trivedi, Jay P.
;
Deshmukh, Siddharth
;
Kishore, Amit
- In:
International journal of electronic marketing and …
11
(
2020
)
3
,
pp. 307-322
Persistent link: https://www.econbiz.de/10012251139
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8
Impacts of multimodal information on smartphones
Drossos, Dimitris
;
Lekakos, George
;
Voulgari, Stamatoula
- In:
International journal of electronic marketing and …
8
(
2017
)
3
,
pp. 258-282
Persistent link: https://www.econbiz.de/10011849101
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9
Determinants of young consumers' attitude towards mobile advertising in a technologically and a socially dynamic market
Sharif, Khurram
- In:
International journal of electronic marketing and …
8
(
2017
)
1
,
pp. 21-44
Persistent link: https://www.econbiz.de/10011790366
Saved in:
10
Consumers' attitude toward Facebook advertising
Ferreira, Fátima
;
Barbosa, Belem
- In:
International journal of electronic marketing and …
8
(
2017
)
1
,
pp. 45-57
Persistent link: https://www.econbiz.de/10011790496
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