Narrow search
Showing 1 - 10 of 85
Cover Image
The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi; Heiens, Richard A. - In: International journal of electronic marketing and … 12 (2021) 3, pp. 306-322
Persistent link: https://www.econbiz.de/10012598447
Cover Image
Efficient modelling of individual consumer preferences : facilitating agent-based online markets
LoPinto, Frank A.; Ragsdale, Cliff T. - In: International journal of electronic marketing and … 3 (2010) 1, pp. 66-81
Persistent link: https://www.econbiz.de/10003939357
Cover Image
Message strategy of promotional e-mails in India : a content analysis
Utkarsh; Gupta, Nimit - In: International journal of electronic marketing and … 10 (2019) 4, pp. 351-367
Persistent link: https://www.econbiz.de/10012168811
Cover Image
B2C social media value gap-model : a study of the Dutch online retailing
Constantinides, Efthymios; Schepers, Lonieke; Vries, … - In: International journal of electronic marketing and … 6 (2015) 3, pp. 179-193
Persistent link: https://www.econbiz.de/10011523760
Cover Image
Impact of internet and social media on organisational change of OTC medicines marketing management
Roblek, Vasja - In: International journal of electronic marketing and … 6 (2015) 3, pp. 239-258
Persistent link: https://www.econbiz.de/10011523773
Cover Image
Is animation effective for advertising offensive products? : insights from an internet advertising experiment
Rakrachakarn, Pakakorn; Moschis, George P. - In: International journal of electronic marketing and … 6 (2015) 4, pp. 259-276
Persistent link: https://www.econbiz.de/10011523788
Cover Image
Factors influencing consumers' purchase intention towards online group buying in Malaysia
Yean Sien Liew; Mohammad Falahat - In: International journal of electronic marketing and … 10 (2019) 1, pp. 60-77
Persistent link: https://www.econbiz.de/10012036982
Cover Image
A brand view on the user acceptance of mobile apps : an evidence from India in the multi-channel context
Murugan, Nithya; Jacob, Jayanth - In: International journal of electronic marketing and … 10 (2019) 2, pp. 95-117
Persistent link: https://www.econbiz.de/10012036988
Cover Image
Success and failure factors of social media integration : insights from business experience
Al-Essa, Maha; Ben Yahia, Imene - In: International journal of electronic marketing and … 10 (2019) 2, pp. 118-129
Persistent link: https://www.econbiz.de/10012036990
Cover Image
Building brand advocacy on social media to improve brand equity
Mathur, Manisha - In: International journal of electronic marketing and … 10 (2019) 2, pp. 150-172
Persistent link: https://www.econbiz.de/10012037002