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Marketing capability, technical capability or degree of product innovation : what really matters in leveraging the sales of technology-based start-ups?
Padrão, Luis Carlos; Andreassi, Tales; Brito, Luiz … - In: International journal of entrepreneurship and … 23 (2019) 3, pp. 281-300
Persistent link: https://www.econbiz.de/10012104756
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The dramatic breakdown of the market orientation concept in the pharmaceutical industry : lessons from Vioxx
Jasper, Stephen; Leenders, Mark A. A. M.; O'Shannassy, … - In: Journal of strategic marketing 27 (2019) 3, pp. 227-247
Persistent link: https://www.econbiz.de/10012202455
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User entrepreneurs' multiple identities and crowdfunding performance : effects through product innovativeness, perceived passion, and need similarity
Oo, Pyayt P.; Allison, Thomas H.; Sahaym, Arvin; … - In: Journal of business venturing 34 (2019) 5, pp. 1-16
Persistent link: https://www.econbiz.de/10012104126
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The role of entrepreneurial marketing in new technology ventures first product commercialisation
Ahmadi, Hormoz; O'Cass, Aron - In: Journal of strategic marketing 24 (2016) 1, pp. 47-60
Persistent link: https://www.econbiz.de/10011580583
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Market orientation, product innovation and export performance : evidence from Chinese manufacturers
Zhang, Jing; Zhu, Miao - In: Journal of strategic marketing 24 (2016) 5, pp. 377-397
Persistent link: https://www.econbiz.de/10011637345
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The effect of a firm's strategic innovation decisions on its market performance
Oh, Choonho; Cho, Yongrae; Kim, Wonjoon - In: Technology analysis & strategic management 27 (2015) 1, pp. 39-53
Persistent link: https://www.econbiz.de/10010502639
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Entrepreneurial design : the role of design as driver of entrepreneurial opportunity generation and assessment
García, Laura Mata; Deserti, Alessandro; Teixeira, Carlos - In: International journal of entrepreneurship and … 21 (2017) 1/2, pp. 64-85
Persistent link: https://www.econbiz.de/10011737532
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Paths to success : an ambidexterity perspective on how responsive and proactive market orientation affect SMEs' business performance
Tan, Min; Liu, Zhiying - In: Journal of strategic marketing 22 (2014) 5, pp. 420-441
Persistent link: https://www.econbiz.de/10010417131
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The use of equity crowdfunding to launch innovative ventures : insights from three cases
Elia, Gianluca; Margherita, Alessandro; Quarta, Fabrizio; … - In: International journal of entrepreneurship and … 22 (2018) 6, pp. 578-596
Persistent link: https://www.econbiz.de/10012003713
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The emergence of the maker movement : implications for entrepreneurship research
Browder, Russell E.; Aldrich, Howard E.; Bradley, Steven W. - In: Journal of business venturing 34 (2019) 3, pp. 459-476
Persistent link: https://www.econbiz.de/10012017703