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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of business research : JBR"
~subject:"Virales Marketing"
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Virales Marketing
Consumer behaviour
2,619
Konsumentenverhalten
2,619
Beziehungsmarketing
508
Relationship marketing
508
Brand management
468
Markenführung
468
Brand image
422
Markenimage
422
Customer satisfaction
343
Kundenzufriedenheit
343
Dienstleistungsqualität
309
Service quality
309
Gastronomie
270
Restaurant industry
270
Brand
252
Markenartikel
245
Internet marketing
238
Online-Marketing
238
Emotion
232
Social Web
232
Social web
232
Hotel industry
227
Hotellerie
227
Online retailing
205
Online-Handel
205
Viral marketing
188
Luxury goods
166
Luxusgüter
166
Advertising effects
160
Werbewirkung
160
Personality psychology
138
Persönlichkeitspsychologie
138
USA
122
United States
121
Einzelhandel
116
Retail trade
116
Advertising
108
Experiment
107
Perception
107
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Filieri, Raffaele
5
Zhang, Zili
5
Balaji, M. S.
4
Li, Hengyun
4
Zhang, Lu
4
Law, Chun Hung Roberts
3
Line, Nathaniel D.
3
Ranaweera, Chatura
3
Wang, Fang
3
Wei, Wei
3
Zhang, Ziqiong
3
Ahmad, Wasim
2
Armas-Cruz, Yaiza
2
Azer, Jaylan
2
Benkenstein, Martin
2
Casaló, Luis V.
2
Chatzipanagiotou, Kalliopi
2
Dhir, Amandeep
2
Ekinci, Yuksel
2
Flavián Blanco, Carlos
2
Gauri, Dinesh Kumar
2
Gil-Soto, Esperanza
2
Guinalíu, Miguel
2
Gupta, Pranjal
2
Gupta, Shivam
2
Gursoy, Dogan
2
Han, Heesup
2
Hanks, Lydia
2
Harrison-Walker, L. Jean
2
Hultman, Magnus
2
Hutzinger, Clemens
2
Jayawardhena, Chanaka
2
Jha, Subhash
2
Kaur, Puneet
2
Liang, Sai
2
Lim, Weng Marc
2
Lu, Lu
2
Morini-Marrero, Sandra
2
Mulcahy, Rory
2
Oghazi, Pejvak
2
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Published in...
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International journal of hospitality management
Journal of business research : JBR
Journal of retailing and consumer services
102
International journal of internet marketing and advertising : IJIMA
42
Tourism management : research, policies, practice
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
Journal of marketing communications
34
Journal of travel and tourism marketing
34
Psychology & marketing
33
International journal of contemporary hospitality management
31
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
Journal of hospitality marketing & management
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
28
Cogent business & management
26
Electronic commerce research
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
The journal of product & brand management
25
Information systems research : ISR
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
24
Journal of internet commerce
23
European journal of marketing : EJM
21
Journal of marketing
21
International journal of electronic marketing and retailing : IJEMR
20
Journal of electronic commerce research : JECR
20
The journal of services marketing
20
Asia Pacific journal of marketing and logistics
19
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
19
Journal of management information systems : JMIS
19
Journal of promotion management : innovations in planning and applied research
19
Journal of the Academy of Marketing Science
19
International journal of consumer studies
18
Marketing letters : a journal of research in marketing
18
International journal of advertising : the review of marketing communications
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
International journal of technology marketing : IJTMkt
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
Journal of marketing research : JMR
15
International journal of advertising : the quarterly review of marketing communications
14
International journal of electronic commerce : IJEC
14
Journal of international consumer marketing
14
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ECONIS (ZBW)
188
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1
WOM antecedents in backpacker travelers
Alves, Sandra
;
Abrantes, José Luís
;
Antunes, Maria José
- In:
Journal of business research : JBR
69
(
2016
)
5
,
pp. 1851-1856
Persistent link: https://www.econbiz.de/10011451037
Saved in:
2
Experience management as an innovative approach in emerging Mediterranean destinations
Cervera-Taulet, Amparo
;
Pérez-Cabañero, Carmen
; …
- In:
Journal of business research : JBR
101
(
2019
),
pp. 536-547
Persistent link: https://www.econbiz.de/10012103470
Saved in:
3
Achieving tourist loyalty through destination personality, satisfaction, and identification
Hultman, Magnus
;
Skarmeas, Dionysis
;
Oghazi, Pejvak
; …
- In:
Journal of business research : JBR
68
(
2015
)
11
,
pp. 2227-2231
Persistent link: https://www.econbiz.de/10011388292
Saved in:
4
Uncovering unconscious memories and myths for understanding international tourism behavior
Martin, Drew
- In:
Journal of business research : JBR
63
(
2010
)
4
,
pp. 372-383
Persistent link: https://www.econbiz.de/10003962274
Saved in:
5
Market segmentation and travel choice prediction in spa hotels through TripAdvisor's online reviews
Ali Ahani
;
Nilashi, Mehrbakhsh
;
Bin Ibrahim, Othman
; …
- In:
International journal of hospitality management
80
(
2019
),
pp. 52-77
Persistent link: https://www.econbiz.de/10012058610
Saved in:
6
The effect of online information sources on purchase intentions between consumers with high and low susceptibility to informational influence
Chen, Jie
;
Teng, Lefa
;
Yu, Ying
;
Yu, Xueer
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 467-475
Persistent link: https://www.econbiz.de/10011435934
Saved in:
7
The impact of online reviews on attitude changes : the differential effects of review attributes and consumer knowledge
Lee, Seung Hyun
;
Ro, Heejung
- In:
International journal of hospitality management
56
(
2016
),
pp. 1-9
Persistent link: https://www.econbiz.de/10011520926
Saved in:
8
Do online hotel rating schemes influence booking behaviors?
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
International journal of hospitality management
49
(
2015
),
pp. 28-36
Persistent link: https://www.econbiz.de/10011377610
Saved in:
9
The critical role of customer forgiveness in successful service recovery
Harrison-Walker, L. Jean
- In:
Journal of business research : JBR
95
(
2019
),
pp. 376-391
Persistent link: https://www.econbiz.de/10011980198
Saved in:
10
The effects of hotel attribute performance on electronic word-of-mouth (eWOM) behaviors
Yen, Chih-Lun Alan
;
Tang, Chun-Hung
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 9-18
Persistent link: https://www.econbiz.de/10011981826
Saved in:
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