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Does customer experience management pay off? : evidence from local versus global hotel brands in South Korea
Yoon, Sung-Joon; Lee, Hyong-june - In: Journal of hospitality marketing & management 26 (2017) 6, pp. 585-605
Persistent link: https://www.econbiz.de/10011754045
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Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad; Rasul, Tareq Faizur; Khan, Huda; … - In: International journal of hospitality management 116 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
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Social servicescape's impact on customer perceptions of the hospitality brand : the role of branded social cues
Garmaroudi, Saeed Andaji; King, Ceridwyn; Lu, Lu - In: International journal of hospitality management 93 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012435849
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Does brand love matter to casual restaurants? : a multi-group path analysis
Shen, Ye; Huang, Shuyue; Choi, Hwansuk Chris; Morrison, … - In: Journal of hospitality marketing & management 30 (2021) 5, pp. 630-654
Persistent link: https://www.econbiz.de/10012549290
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The role of atmosphere in Italian museums : effects on brand perceptions and visitor behavioral intentions
Piancatelli, Chiara; Massi, Marta; Vocino, Andrea - In: Journal of strategic marketing 29 (2021) 6, pp. 546-566
Persistent link: https://www.econbiz.de/10012588444
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Effects of customer forgiveness on brand betrayal and brand hate in restaurant service failures : does apology letter matter?
Rasouli, Nasrin; Mostafa Rasoolimanesh, S.; Rahmani, … - In: Journal of hospitality marketing & management 31 (2022) 6, pp. 662-687
Persistent link: https://www.econbiz.de/10013327881
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Antecedents and consequences of brand equity : evidence from Starbucks coffee brand
Ren, YuXuan; Choe, Yunseon; Song, Hak-jun - In: International journal of hospitality management 108 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10013482336
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Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context
Sohaib, Muhammad; Wang, Yan; Iqbal, Kashif; Han, Heesup - In: International journal of hospitality management 101 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013271319
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Food delivery application quality in customer brand loyalty formation : identifying its antecedent and outcomes
Lee, Soyeun Olivia; Han, Heesup - In: International journal of hospitality management 107 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10014227210
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Young consumers' green purchase behaviour in an emerging market
Nguyen, Ninh; Lobo, Antonio; Bach Khoa Nguyen - In: Journal of strategic marketing 26 (2018) 7, pp. 583-600
Persistent link: https://www.econbiz.de/10011976363