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Factors affecting willingness to participate in consumer generated advertisement
Shulga, Lenna V.; Busser, James A.; Bai, Billy - In: International journal of hospitality management 74 (2018), pp. 214-223
Persistent link: https://www.econbiz.de/10011924667
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Airbnb : online targeted advertising, sense of power, and consumer decisions
Liu, Qing; Mattila, Anna S. - In: International journal of hospitality management 60 (2017), pp. 33-41
Persistent link: https://www.econbiz.de/10011640224
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When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon; Hwang, Yoo Hee; Gim, Jaehee; Cheng, Yuqiao - In: International journal of hospitality management 116 (2024), pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
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When tradition meets the new technology : an examination of the antecedents of attitudes and intentions to use mobile devices in private clubs
Morosan, Cristian; DeFranco, Agnes - In: International journal of hospitality management 42 (2014), pp. 126-136
Persistent link: https://www.econbiz.de/10010410767
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A fad or the future? : examining the effectiveness of virtual reality advertising in the hotel industry
Leung, Xi Y.; Lyu, Jiaying; Bai, Billy - In: International journal of hospitality management 88 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012293884
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My deal expires soon : can time restriction and exclusivity induce clickthrough in hospitality promotional offers?
Wang, Erin Yirun; Fong, Lawrence Hoc Nang; Lo, Nia Sok Teng - In: International journal of hospitality management 92 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012425118
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Pet influencers on social media : the joint effect of message appeal and narrator
Zhang, Lu; Wei, Wei; Rathjens, Bobbie; Zheng, Yanyan - In: International journal of hospitality management 110 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014310684
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Imagine yourself being healthy : the mental simulation effect of advertisements on healthy menu promotion
Jeong, EunHa; Jang, Soocheong - In: International journal of hospitality management 53 (2016), pp. 81-93
Persistent link: https://www.econbiz.de/10011443033
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The effect of ad appeals and message framing on consumer responses to plant-based menu items
Ye, Tian; Mattila, Anna S. - In: International journal of hospitality management 95 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012547725
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Influence of solitary or commensal dining advertisements on consumers' expectations of and attitudes toward foods and restaurants
Wang, Chujun; Zhao, Zhenhua; Wan, Xiaoang - In: International journal of hospitality management 104 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013255923