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Consumer-based chain restaurant brand equity, brand reputation, and brand trust
Han, Sung Ho; Bang, Nguyen; Lee, Timothy J. - In: International journal of hospitality management 50 (2015), pp. 84-93
Persistent link: https://www.econbiz.de/10011387992
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Enhancing online brand experiences : an application of congruity theory
Lee, Seonjeong; Jeong, Miyoung - In: International journal of hospitality management 40 (2014), pp. 49-58
Persistent link: https://www.econbiz.de/10010388602
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How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry
Šerić, Maja; Gil Saura, Irene; Ruiz-Molina, María Eugenia - In: International journal of hospitality management 39 (2014), pp. 144-156
Persistent link: https://www.econbiz.de/10010389390
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Customer engagement and hotel booking intention : the mediating and moderating roles of customer-perceived value and brand reputation
Touni, Reham; Kim, Woo Gon; Kavitha Haldorai; Rady, Ahmed - In: International journal of hospitality management 104 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013255940
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Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context
Sohaib, Muhammad; Wang, Yan; Iqbal, Kashif; Han, Heesup - In: International journal of hospitality management 101 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013271319
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Pictures vs. reality : roles of disconfirmation magnitude, disconfirmation sensitivity, and branding
Cai, Ruiying; Chi, Christina Geng-Qing - In: International journal of hospitality management 98 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10013198498
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The effect of perceived error stability, brand perception, and relationship norms on consumer reaction to data breaches
Gao, Yixing; Zhang, Lu; Wei, Wei - In: International journal of hospitality management 94 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012495061
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Managing customers' undesirable responses towards hospitality service brands during service failure : the moderating role of other customer perception
Sarkar, Abhigyan; Sarkar, Juhi Gahlot; Sreejesh, S. - In: International journal of hospitality management 94 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10012495095
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The interaction between individual cultural values and the cognitive and social processes of global restaurant brand equity
Han, Sung Ho; Chen, Cheng-Hao Steve; Lee, Timothy J. - In: International journal of hospitality management 94 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012495106
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Reconstruction of the relationship between traditional and emerging restaurant brand and customer WOM
Zhang, Shu-Ning; Li, Yong-Quan; Liu, Chih-Hsing; Ruan, … - In: International journal of hospitality management 94 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012495122