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Brand knowledge and non-financial brand performance in the green restaurants : mediating effect of brand attitude
Liu, Kuo-Ning; Hu, Clark; Lin, Meng-Chen; Tsai, Tung-I; … - In: International journal of hospitality management 89 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012293750
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Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance
Foroudi, Pantea - In: International journal of hospitality management 76 (2019) 1, pp. 271-285
Persistent link: https://www.econbiz.de/10011982005
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Effects of brand personality dimensions on consumers' perceived self-image congruity and functional congruity with hotel brands
Su, Na; Reynolds, Dennis - In: International journal of hospitality management 66 (2017), pp. 1-12
Persistent link: https://www.econbiz.de/10011810911
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Factors affecting willingness to participate in consumer generated advertisement
Shulga, Lenna V.; Busser, James A.; Bai, Billy - In: International journal of hospitality management 74 (2018), pp. 214-223
Persistent link: https://www.econbiz.de/10011924667
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When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon; Hwang, Yoo Hee; Gim, Jaehee; Cheng, Yuqiao - In: International journal of hospitality management 116 (2024), pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
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The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook; Jang, Soocheong - In: International journal of hospitality management 108 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
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Celebrity endorsement and brand passion among air travelers : theory and evidence
Gilal, Faheem Gul; Paul, Justin; Gilal, Naeem Gul; … - In: International journal of hospitality management 85 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012241395
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Entertainer celebrity vs. celebrity chefs : the joint effect of celebrity endorsement and power distance belief on restaurant consumers
Huo, Da; Lin, Michael S.; Zheng, Xiaoyun; Zhang, Lu - In: International journal of hospitality management 106 (2022), pp. 1-8
Persistent link: https://www.econbiz.de/10013383280
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Owned media or earned media? : the influence of social media types on impulse buying intention in internet celebrity restaurants
Zhou, Yan; Li, Yong-Quan; Ruan, Wen-Qi; Zhang, Shu-Ning - In: International journal of hospitality management 111 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014311444
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Imagine yourself being healthy : the mental simulation effect of advertisements on healthy menu promotion
Jeong, EunHa; Jang, Soocheong - In: International journal of hospitality management 53 (2016), pp. 81-93
Persistent link: https://www.econbiz.de/10011443033