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How does Starbucks' merchandise design in their online shop trigger behavioral intention?
Feng, Ling; Ryu, Kisang - In: International journal of hospitality management 120 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10015071089
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Structural effects of cognitive and affective reponses to web advertisements, website and brand attitudes, and purchase intentions : the case of casual-dining restaurants
Hwang, Johye; Yoon, Yoo-shik; Park, No-hyeun - In: International journal of hospitality management 30 (2011) 4, pp. 897-907
Persistent link: https://www.econbiz.de/10009242098
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Imagine yourself being healthy : the mental simulation effect of advertisements on healthy menu promotion
Jeong, EunHa; Jang, Soocheong - In: International journal of hospitality management 53 (2016), pp. 81-93
Persistent link: https://www.econbiz.de/10011443033
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Airbnb : online targeted advertising, sense of power, and consumer decisions
Liu, Qing; Mattila, Anna S. - In: International journal of hospitality management 60 (2017), pp. 33-41
Persistent link: https://www.econbiz.de/10011640224
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When and why nostalgic ads work (and do not work) : a social influence perspective
Huang, Huiling; Yang, Bi; Liu, Qing; Wu, Luorong - In: International journal of hospitality management 117 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10014457826
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How to win the consumer's heart? : exploring appraisal determinants of consumer pre-consumption emotions
Le Dung; Pratt, Marlene; Wang, Ying; Scott, Noel; … - In: International journal of hospitality management 88 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012293951
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Thebiophilic hotel lobby : consumer emotions, peace of mind, willingness to pay, and health-consciousness
Nanu, Luana; Rahman, Imran - In: International journal of hospitality management 113 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014325639
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The effect of ad appeals and message framing on consumer responses to plant-based menu items
Ye, Tian; Mattila, Anna S. - In: International journal of hospitality management 95 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012547725
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The impact of advertising on patrons’ emotional responses, perceived value, and behavioral intentions in the chain restaurant industry : the moderating role of advertising-induced...
Hyun, Sunghyup Sean; Kim, Wansoo; Lee, Myong Jae - In: International journal of hospitality management 30 (2011) 3, pp. 689-700
Persistent link: https://www.econbiz.de/10009130536
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The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook; Jang, Soocheong - In: International journal of hospitality management 108 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10013482202