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This hotel is family-run! : enabling positive consumer response via perceived hospitableness
Scholl-Grissemann, Ursula; Kallmünzer, Andreas; … - In: International journal of hospitality management 99 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10013328037
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Celebrity endorsement and brand passion among air travelers : theory and evidence
Gilal, Faheem Gul; Paul, Justin; Gilal, Naeem Gul; … - In: International journal of hospitality management 85 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012241395
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Brand knowledge and non-financial brand performance in the green restaurants : mediating effect of brand attitude
Liu, Kuo-Ning; Hu, Clark; Lin, Meng-Chen; Tsai, Tung-I; … - In: International journal of hospitality management 89 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012293750
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Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance
Foroudi, Pantea - In: International journal of hospitality management 76 (2019) 1, pp. 271-285
Persistent link: https://www.econbiz.de/10011982005
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Effects of brand personality dimensions on consumers' perceived self-image congruity and functional congruity with hotel brands
Su, Na; Reynolds, Dennis - In: International journal of hospitality management 66 (2017), pp. 1-12
Persistent link: https://www.econbiz.de/10011810911
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Factors affecting willingness to participate in consumer generated advertisement
Shulga, Lenna V.; Busser, James A.; Bai, Billy - In: International journal of hospitality management 74 (2018), pp. 214-223
Persistent link: https://www.econbiz.de/10011924667
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When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon; Hwang, Yoo Hee; Gim, Jaehee; Cheng, Yuqiao - In: International journal of hospitality management 116 (2024), pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
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The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook; Jang, Soocheong - In: International journal of hospitality management 108 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
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Structural effects of cognitive and affective reponses to web advertisements, website and brand attitudes, and purchase intentions : the case of casual-dining restaurants
Hwang, Johye; Yoon, Yoo-shik; Park, No-hyeun - In: International journal of hospitality management 30 (2011) 4, pp. 897-907
Persistent link: https://www.econbiz.de/10009242098
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Evaluation of the persuasive features of hotel chains websites : a latent class segmentation analysis
Díaz, Estrella; Koutra, Christina - In: International journal of hospitality management 34 (2013), pp. 338-347
Persistent link: https://www.econbiz.de/10009767490