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Advertising
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International journal of industrial organization
Journal of advertising research
239
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
184
Journal of advertising
181
Journal of business research : JBR
178
Journal of advertising : official publication of the American Academy of Advertising
171
Journal of marketing communications
144
Nachrichten für Aussenhandel : NfA ; Märkte, Trends, Geschäftschancen
101
NBER working paper series
95
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
83
Journal of promotion management : JPM
82
Working paper / National Bureau of Economic Research, Inc.
82
SpringerLink / Bücher
78
Journal of marketing
77
European journal of operational research : EJOR
74
NBER Working Paper
73
Journal of historical research in marketing
70
European journal of marketing : EJM
69
Journal of marketing research : JMR
66
Journal of promotion management : innovations in planning and applied research
66
Psychology & marketing
61
International journal of internet marketing and advertising : IJIMA
60
Jahrbuch der Absatz- und Verbrauchsforschung
59
Journal of retailing and consumer services
58
Journal of business ethics : JOBE
55
Journal of current issues and research in advertising : JCIRA
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
CESifo working papers
50
Health marketing quarterly
50
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
46
Journal of current issues and research in advertising
45
Marketing : ZFP ; journal of research and management
45
Working paper
44
Applied economics
39
Markenartikel : das Magazin für Markenführung
39
The American economic review
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Young consumers : insight and ideas for responsible marketers
35
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ECONIS (ZBW)
54
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1
Incumbent firms ́response to entry : price, advertising, and new product introduction
Thomas, Louis A.
- In:
International journal of industrial organization
17
(
1999
)
4
,
pp. 527-555
Persistent link: https://www.econbiz.de/10001382166
Saved in:
2
Retail featuring as a strategic entry or mobility barrier in manufacturing
Nelson, Philip B.
- In:
International journal of industrial organization
9
(
1991
)
4
,
pp. 533-544
Persistent link: https://www.econbiz.de/10001115692
Saved in:
3
Reputational spillovers, innovation, licensing, and entry
Jensen, Richard
- In:
International journal of industrial organization
10
(
1992
)
2
,
pp. 193-212
Persistent link: https://www.econbiz.de/10001125804
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4
Advertising and pricing to deter or accommodate entry when demand is unknown
Bagwell, Kyle
- In:
International journal of industrial organization
8
(
1990
)
1
,
pp. 93-113
Persistent link: https://www.econbiz.de/10001088577
Saved in:
5
Advertising and industrial location
Hwang, Hong
- In:
International journal of industrial organization
6
(
1988
)
2
,
pp. 223-231
Persistent link: https://www.econbiz.de/10001067117
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6
Advertising and pricing to deter or accommodate entry when demand is unknown : comment
Albæk, Svend
- In:
International journal of industrial organization
12
(
1994
)
1
,
pp. 83-87
Persistent link: https://www.econbiz.de/10001155700
Saved in:
7
How to sell a pickup truck : 'beat-or-pay' advertisements as facilitating devices
Baye, Michael R.
- In:
International journal of industrial organization
12
(
1994
)
1
,
pp. 21-33
Persistent link: https://www.econbiz.de/10001155711
Saved in:
8
Informative advertising and product match
Meurer, Michael J.
- In:
International journal of industrial organization
12
(
1994
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10001155712
Saved in:
9
Does advertising mislead consumers to buy low-quality products?
Mizuno, Makoto
- In:
International journal of industrial organization
8
(
1990
)
4
,
pp. 545-558
Persistent link: https://www.econbiz.de/10001104056
Saved in:
10
Brands' quality levels, prices, and advertising outlays : empirical evidence on signals and information costs
Caves, Richard E.
- In:
International journal of industrial organization
14
(
1996
)
1
,
pp. 29-52
Persistent link: https://www.econbiz.de/10001196922
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