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Advertising
54
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International journal of industrial organization
NBER working paper series
589
Working paper / National Bureau of Economic Research, Inc.
504
NBER Working Paper
483
European journal of operational research : EJOR
273
Journal of advertising research
253
International journal of production economics
226
Journal of business research : JBR
216
International journal of advertising : the review of marketing communications
215
International journal of advertising : the quarterly review of marketing communications
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186
Applied economics
183
Management science : journal of the Institute for Operations Research and the Management Sciences
177
Journal of advertising : official publication of the American Academy of Advertising
172
SpringerLink / Bücher
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Tourism economics : the business and finance of tourism and recreation
161
European Journal of Marketing
159
Journal of health economics
156
Journal of marketing communications
155
Journal of Consumer Marketing
153
CESifo working papers
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Health economics
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Energy economics
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Discussion paper / Centre for Economic Policy Research
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The European journal of health economics : HEPAC ; health economics in prevention and care
124
Working paper
119
International journal of pharmaceutical and healthcare marketing : IJPHM
114
International journal of production research
110
Discussion paper series / IZA
109
Economics letters
104
American journal of agricultural economics
99
Discussion papers / CEPR
98
MPRA Paper
97
Applied economics letters
95
Journal of marketing
88
Journal of promotion management : JPM
87
Tourism management : research, policies, practice
87
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
86
Health marketing quarterly
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107
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1
Direct-to-consumer
advertising
and consumer welfare
Jayawardhana, Jayani
- In:
International journal of industrial organization
31
(
2013
)
2
,
pp. 164-180
Persistent link: https://www.econbiz.de/10009732781
Saved in:
2
Informing the uninformed : how drug
advertising
affects check-up visits
Hosken, Daniel S.
;
Wendling, Brett
- In:
International journal of industrial organization
31
(
2013
)
2
,
pp. 181-194
Persistent link: https://www.econbiz.de/10009732779
Saved in:
3
Price discrimination and investment incentives
Alexandrov, Alexei
;
Deb, Joyee
- In:
International journal of industrial organization
30
(
2012
)
6
,
pp. 615-623
Persistent link: https://www.econbiz.de/10009699666
Saved in:
4
Strategic segmentation of a market
Roy, Santanu
- In:
International journal of industrial organization
18
(
2000
)
8
,
pp. 1279-1290
Persistent link: https://www.econbiz.de/10001527334
Saved in:
5
Pharmaceutical innovation and parallel trade
Bennato, Anna Rita
;
Valletti, Tommaso M.
- In:
International journal of industrial organization
33
(
2014
),
pp. 83-92
Persistent link: https://www.econbiz.de/10010462784
Saved in:
6
Welfare effects of public procurement of medicines : Evidence from Ecuador
Callejas, Jerónimo
;
Mohapatra, Debi Prasad
- In:
International journal of industrial organization
75
(
2021
),
pp. 1-21
Persistent link: https://www.econbiz.de/10012802762
Saved in:
7
Pricing strategy and moral hazard : copay coupons in
pharmaceuticals
Lee, Chung-Ying
- In:
International journal of industrial organization
70
(
2020
),
pp. 1-38
Persistent link: https://www.econbiz.de/10012586659
Saved in:
8
Pay-for-delay patent settlement, generic entry and welfare
Ding, Yucheng
;
Zhao, Xin
- In:
International journal of industrial organization
67
(
2019
),
pp. 1-18
Persistent link: https://www.econbiz.de/10012321579
Saved in:
9
Cheap exclusion in markets with multiple complements
O'Brien, Daniel P.
;
Israel, Mark
;
Benton, Erica
- In:
International journal of industrial organization
89
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014546210
Saved in:
10
Pharmaceuticals
, incremental innovation and market exclusivity
Yin, Nina
- In:
International journal of industrial organization
87
(
2023
),
pp. 1-34
Persistent link: https://www.econbiz.de/10014280079
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