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Did you read the news before playing the advergame? : the effects of priming, persuasion knowledge and placement strength on brand attitude and recall in advergames
Güngör, Ayşegül Sağkaya - In: International journal of internet marketing and … 14 (2020) 2, pp. 113-134
Persistent link: https://www.econbiz.de/10012252806
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The effect of nature of online advergames on gamers' ad-persuasion : moderating roles of game-involvement and need for cognition
Vashisht, Devika; Sreejesh, S. - In: International journal of internet marketing and … 10 (2016) 3, pp. 171-185
Persistent link: https://www.econbiz.de/10011665138
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Antecedents of brand love leading to purchase intention towards refurbished video game consoles
Kancherla, Akshay; George, Jossy P.; Godwin, Benny J. - In: International journal of internet marketing and … 19 (2023) 3/4, pp. 286-304
Persistent link: https://www.econbiz.de/10014442601
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Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew; Kushwaha, Tarun; Kumar, V. - In: Journal of marketing 79 (2015) 1, pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
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Optimal Instagram advertising design features : a study on brand image and millennials' purchase intention
Rizomyliotis, Ioannis; Zafeiriadis, Dimitrios; … - In: International journal of internet marketing and … 15 (2021) 4, pp. 394-411
Persistent link: https://www.econbiz.de/10012670670
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The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree; Preeda Srinaruewan - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
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The influence of "influencer marketing" on YouTube influencers
Acikgoz, Fulya; Burnaz, Sebnem - In: International journal of internet marketing and … 15 (2021) 2, pp. 201-219
Persistent link: https://www.econbiz.de/10012512747
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Impact of social media influencers on customer engagement and brand perception
Jaitly, Rahul Chander; Gautam, Omvir - In: International journal of internet marketing and … 15 (2021) 2, pp. 220-242
Persistent link: https://www.econbiz.de/10012512752
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Social break up : why consumers hide and unlike brands on Facebook
Kwon, Eun Sook; Kim, Eunice; Chung, Yoo Jin - In: International journal of internet marketing and … 14 (2020) 3, pp. 299-317
Persistent link: https://www.econbiz.de/10012284820
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New approaches for innovative business in the era of internet marketing and advertising
Tsekouropoulos, Georgios (ed.); Canavari, Maurizio (ed.) - 2019
Persistent link: https://www.econbiz.de/10012105470