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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
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The advertising handbook
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Werbung
58
Advertising
54
Internet marketing
44
Online-Marketing
44
Advertising effects
40
Werbewirkung
40
Consumer behaviour
38
Konsumentenverhalten
38
Social Web
22
Social web
22
advertising
15
Brand management
11
Markenführung
11
Brand image
7
Markenimage
7
Mobile Marketing
7
Mobile marketing
7
social media
7
Internet
6
Marketing management
5
Marketingmanagement
5
Mobile Business
5
Mobile business
5
Mobile communications
5
Mobilkommunikation
5
Online retailing
5
Online-Handel
5
Viral marketing
5
Virales Marketing
5
Beziehungsmarketing
4
Data protection
4
Datenschutz
4
Marketing
4
Mobile phone
4
Mobiltelefon
4
Relationship marketing
4
marketing
4
mobile advertising
4
social media advertising
4
Brand
3
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Moschis, George P.
2
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Aghniadi
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1
Alvarez-Altamirano, Katerina
1
Amoako, George Kofi
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An, Soontae
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Aramendia-Muneta, Maria Elena
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Armelini, Guillermo
1
Arnita, Devi
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Arora, Taanika
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Assimakopoulos, Costas
1
Avlonitis, George J.
1
Bae, Young Han
1
Bakr, Yousra
1
Balconi, Michela
1
Barrichello, Alcides
1
Barth, Vincent
1
Barthel, Eva-Maria
1
Bayrak Meydanoğlu, Ela Sibel
1
Bormann, Patrick
1
Burnaz, Sebnem
1
Böhm, Stephan
1
Canavari, Maurizio
1
Cassioli, Federico
1
Chang, Fang-Kai
1
Chaudhary, Monica
1
Chung, Yoo Jin
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Cordova-Buiza, Franklin
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Culqui-Salazar, Raul Enrique
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Dankwa, Dan Duku
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De Cicco, Roberta
1
Dodoo, Naa Amponsah
1
Doe, Joshua Kofi
1
Duffett, Rodney Graeme
1
Falaster, Christian
1
Fernandes, Semila Fenelly
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Fortin, David R.
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Gautam, Omvir
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Ghouse, Suhail M.
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European Marketing Academy
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International journal of internet marketing and advertising : IJIMA
Journal of advertising research
250
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
193
Journal of advertising : official publication of the American Academy of Advertising
183
Journal of advertising
177
Journal of business research : JBR
176
Journal of marketing communications
150
Journal of promotion management : JPM
88
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
83
Management science : journal of the Institute for Operations Research and the Management Sciences
82
Journal of marketing
74
European journal of marketing : EJM
71
European journal of operational research : EJOR
71
Journal of historical research in marketing
71
Journal of marketing research : JMR
68
Journal of promotion management : innovations in planning and applied research
64
Journal of current issues and research in advertising : JCIRA
58
Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
56
NBER working paper series
56
Psychology & marketing
55
SpringerLink / Bücher
55
International journal of industrial organization
54
Health marketing quarterly
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
NBER Working Paper
47
Journal of current issues and research in advertising
46
Working paper / National Bureau of Economic Research, Inc.
44
Marketing : ZFP ; journal of research and management
43
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Markenartikel : das Magazin für Markenführung
39
Marketing letters : a journal of research in marketing
37
Journal of business ethics : JOBE
36
Young consumers : insight and ideas for responsible marketers
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
34
Journal of global marketing
34
CESifo working papers
33
Advertising theory
31
The journal of industrial economics
31
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ECONIS (ZBW)
55
USB Cologne (EcoSocSci)
4
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1
Comparing blogs with print ads for corporate branding : the role of source credibility
Vinuales, Gema
;
Sheinin, Daniel A.
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 168-183
Persistent link: https://www.econbiz.de/10012252814
Saved in:
2
Effectiveness of advertising formats in television
Martin-Santana, Josefa D.
;
Reinares-Lara, Eva
; …
- In:
International journal of internet marketing and …
9
(
2015
)
2
,
pp. 85-102
Persistent link: https://www.econbiz.de/10011497548
Saved in:
3
Special issue: Contemporary issues in internet marketing and advertising
Plakoyiannaki, Emmanuella
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10011349140
Saved in:
4
Innovations in communication and advertising : a perspective from small firms in southern Brazil
Rodrigues, Leonel Cezar
;
Riscarolli, Valéria
;
Zucco, …
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 325-339
Persistent link: https://www.econbiz.de/10012139699
Saved in:
5
Measuring the effects of visual scan codes in advertising
Fortin, David R.
;
Surovaya, Kate
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 358-373
Persistent link: https://www.econbiz.de/10012139707
Saved in:
6
New approaches for innovative business in the era of internet marketing and advertising
Tsekouropoulos, Georgios
(
ed.
);
Canavari, Maurizio
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012105470
Saved in:
7
The complementary role of advertising and electronic word-of-mouth for blockbusters and low-budget motion pictures
Armelini, Guillermo
;
González, Jorge
;
Villanueva, Julian
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012105493
Saved in:
8
The effect of social media and advertising activities on affiliate marketing
Olbrich, Rainer
;
Schultz, Carsten D.
;
Bormann, Patrick
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 47-72
Persistent link: https://www.econbiz.de/10012105499
Saved in:
9
Exploring the anteceding impact of personalised social media advertising on online impulse buying tendency
Dodoo, Naa Amponsah
;
Wu, Linwan
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 73-95
Persistent link: https://www.econbiz.de/10012105502
Saved in:
10
Antecedents to SMS advertising acceptance : a grounded theory approach
Bakr, Yousra
;
Tolba, Ahmed
- In:
International journal of internet marketing and …
10
(
2016
)
1/2
,
pp. 28-53
Persistent link: https://www.econbiz.de/10011581511
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