Narrow search
Showing 21 - 30 of 203
Cover Image
Effectiveness of advertising formats in television
Martin-Santana, Josefa D.; Reinares-Lara, Eva; … - In: International journal of internet marketing and … 9 (2015) 2, pp. 85-102
Persistent link: https://www.econbiz.de/10011497548
Cover Image
Getting insight or getting lost? : an integrated mixed-method approach to social media discourse and its impact on marketing decision-making
Graffigna, Guendalina; Gambetti, Rossella C. - In: International journal of internet marketing and … 9 (2015) 2, pp. 103-120
Persistent link: https://www.econbiz.de/10011497551
Cover Image
Creating fit for sponsorship on corporate websites
Wang, Ye - In: International journal of internet marketing and … 9 (2015) 3, pp. 181-208
Persistent link: https://www.econbiz.de/10011497647
Cover Image
Do salient e-servicescape attributes predict online brand image?
Kim Piew Lai; Chong, Siong Choy; Bin Ismail, Hishamuddin; … - In: International journal of internet marketing and … 9 (2015) 3, pp. 209-232
Persistent link: https://www.econbiz.de/10011497664
Cover Image
Conceptualising cues in social media
Teng, Shasha; Kok Wei Khong - In: International journal of internet marketing and … 9 (2015) 3, pp. 233-253
Persistent link: https://www.econbiz.de/10011498036
Cover Image
Does offline market share drive online loyalty? : double jeopardy phenomenon in the context of print magazines and magazine websites
Tarkiainen, Anassi; Ellonen, Hanna-Kaisa - In: International journal of internet marketing and … 9 (2015) 3, pp. 254-266
Persistent link: https://www.econbiz.de/10011498043
Cover Image
Special issue: Contemporary issues in internet marketing and advertising
Plakoyiannaki, Emmanuella (contributor) - 2014
Persistent link: https://www.econbiz.de/10011349140
Cover Image
An exploratory study on information retention in social media platforms among Generation Y
Abhijith, U.; Rejikumar G. - In: International journal of internet marketing and … 12 (2018) 4, pp. 305-324
Persistent link: https://www.econbiz.de/10012139695
Cover Image
Innovations in communication and advertising : a perspective from small firms in southern Brazil
Rodrigues, Leonel Cezar; Riscarolli, Valéria; Zucco, … - In: International journal of internet marketing and … 12 (2018) 4, pp. 325-339
Persistent link: https://www.econbiz.de/10012139699
Cover Image
The relevance of images in user-generated content : a mixed method study of when, and why, major brands retweet
Somerfield, Kardi; Mortimer, Kathleen; Evans, Geraint - In: International journal of internet marketing and … 12 (2018) 4, pp. 340-357
Persistent link: https://www.econbiz.de/10012139705