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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
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Social Web
145
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145
Internet marketing
114
Online-Marketing
114
Consumer behaviour
98
Konsumentenverhalten
98
social media
53
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49
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
624
SpringerLink / Bücher
530
Technological forecasting & social change : an international journal
255
Journal of retailing and consumer services
250
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
231
Journal of Food Distribution Research
217
Industrial marketing management : the international journal for industrial and high-tech firms
204
Springer eBook Collection
204
Information systems research : ISR
163
International Food and Agribusiness Management Review
160
Management science : journal of the Institute for Operations Research and the Management Sciences
152
Journal of Agricultural and Applied Economics
146
Journal of marketing management : MM
145
Tourism management : research, policies, practice
141
Journal of management information systems : JMIS
139
Europäische Hochschulschriften / 5
136
Management Science
133
Journal of marketing
126
Business horizons
114
International journal of business information systems : IJBIS
109
Psychology & marketing
109
European journal of marketing : EJM
108
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
108
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
105
International journal of hospitality management
104
Electronic commerce research
100
Journal of marketing communications
99
Journal of marketing education : JME
98
Journal of the Academy of Marketing Science
95
Journal of strategic marketing
93
Springer eBook Collection / Business and Economics
92
Choices
91
International journal of advertising : the review of marketing communications
90
Marketing intelligence & planning
89
Management information systems : mis quarterly
87
Agricultural and Resource Economics Review
86
Cogent business & management
86
Journal of travel and tourism marketing
86
2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota
85
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ECONIS (ZBW)
158
USB Cologne (EcoSocSci)
2
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1
Investigating antecedents and moderating factors of consumer's acceptance and adoption of online-received recommendations on social media : an empirical analysis
Georgi, Dominik
;
Tuzovic, Sven
- In:
International journal of internet marketing and …
10
(
2016
)
1/2
,
pp. 90-112
Persistent link: https://www.econbiz.de/10011581532
Saved in:
2
User response to e-WOM in social networks : how to predict a content influence in Twitter
Dahka, Zohreh Yousefi
;
Hajiheydari, Nastaran
;
Rouhani, Saeed
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 91-111
Persistent link: https://www.econbiz.de/10012200014
Saved in:
3
Examining customer's intention to rely on online reviews
Sridevi, P.
;
Manoraj, N.
;
Vedanthachari, Lakshmi Narasimhan
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 369-393
Persistent link: https://www.econbiz.de/10013256323
Saved in:
4
Innovations in communication and advertising : a perspective from small firms in southern Brazil
Rodrigues, Leonel Cezar
;
Riscarolli, Valéria
;
Zucco, …
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 325-339
Persistent link: https://www.econbiz.de/10012139699
Saved in:
5
Exploring the brand personalities of Facebook, YouTube, and LinkedIn
Mutsikiwa, M.
;
Maree, T.
- In:
International journal of internet marketing and …
13
(
2019
)
4
,
pp. 285-301
Persistent link: https://www.econbiz.de/10012155296
Saved in:
6
Online influencers : healthy food or fake news
Vasconcelos, Catarina
;
Costa, Renato J. Lopes da
;
Dias, …
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 149-175
Persistent link: https://www.econbiz.de/10012512709
Saved in:
7
Instagram
marketing
: understanding the adoption factors for small and medium enterprises
Zuraini Harun
;
Farzana Parveen
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 527-549
Persistent link: https://www.econbiz.de/10012670718
Saved in:
8
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
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9
Self-authored interest profiles for personalised recommendations
Binns, Reuben
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 207-222
Persistent link: https://www.econbiz.de/10011665140
Saved in:
10
Your comments are important to me! : the impacts of online customer reviews in shopping websites
Erkan, Ismail
;
Elwalda, Abdulaziz
- In:
International journal of internet marketing and …
12
(
2018
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10011859029
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