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The relevance of images in user-generated content : a mixed method study of when, and why, major brands retweet
Somerfield, Kardi; Mortimer, Kathleen; Evans, Geraint - In: International journal of internet marketing and … 12 (2018) 4, pp. 340-357
Persistent link: https://www.econbiz.de/10012139705
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Gamification in a servicescape context : a conceptual framework
Helmefalk, Miralem; Marcusson, Leif - In: International journal of internet marketing and … 13 (2019) 1, pp. 22-46
Persistent link: https://www.econbiz.de/10012105496
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Engagement and brand loyalty through social capital in social media
Abuljadail, Mohammad; Ha, Louisa - In: International journal of internet marketing and … 13 (2019) 3, pp. 197-217
Persistent link: https://www.econbiz.de/10012140337
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Investigating antecedents of consumers' video-sharing behaviour on social media
Oh, Sehwan; Baek, Hyunmi; Ahn, Joong-Ho - In: International journal of internet marketing and … 11 (2017) 2, pp. 83-102
Persistent link: https://www.econbiz.de/10011741632
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The effects of cultural differences on social media behaviour
Guftométros, Myron; Guerreiro, João Pedro Silva Martins - In: International journal of internet marketing and … 15 (2021) 4, pp. 412-428
Persistent link: https://www.econbiz.de/10012670676
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Influence of post types on Facebook engagement : the moderating roles of brand category and brand internationalisation
Mathupayas Thongmak - In: International journal of internet marketing and … 17 (2022) 3/4, pp. 231-270
Persistent link: https://www.econbiz.de/10014318193
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Listen as much as you want : the antecedents of the engagement of podcast consumers
Rohden, Simoni F.; Tassinari, Gabriel; Netto, Carla Freitas - In: International journal of internet marketing and … 18 (2023) 1, pp. 82-97
Persistent link: https://www.econbiz.de/10014318245