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Self-authored interest profiles for personalised recommendations
Binns, Reuben - In: International journal of internet marketing and … 10 (2016) 3, pp. 207-222
Persistent link: https://www.econbiz.de/10011665140
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Are SMEs "cutting corners" on social media marketing? : an exploratory study in the Italian context
Bartoloni, Sara; Ancillai, Chiara; Pascucci, Federica; … - In: International journal of internet marketing and … 13 (2019) 4, pp. 302-320
Persistent link: https://www.econbiz.de/10012155301
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Exploring cultural influences on mobile marketing acceptance
Pierce, Meghan; Jiang, Pingjun - In: International journal of internet marketing and … 15 (2021) 1, pp. 1-28
Persistent link: https://www.econbiz.de/10012512679
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Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides; Morano, Rogério Scabim; Santos, … - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
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How sender and receiver jointly shape message : an empirical study on transactional relationship in electronic word of mouth
Bao, Tong - In: International journal of internet marketing and … 9 (2015) 4, pp. 267-285
Persistent link: https://www.econbiz.de/10011497455
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Beliefs, attitudes, and behaviour towards marketing communication on social networks : the case of Central and Eastern European country
Tomše, Denis; Dumicic, Ksenija; Snoj, Boris - In: International journal of internet marketing and … 9 (2015) 4, pp. 286-302
Persistent link: https://www.econbiz.de/10011497472
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Factors of continually using branded mobile apps : the central role of app engagement
Wu, Linwan - In: International journal of internet marketing and … 9 (2015) 4, pp. 303-320
Persistent link: https://www.econbiz.de/10011497487
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Characteristics of social-media marketing strategy and customer-based brand equity outcomes : a conceptual model
Pham, Phuoc H. M.; Gammoh, Bashar S. - In: International journal of internet marketing and … 9 (2015) 4, pp. 321-337
Persistent link: https://www.econbiz.de/10011497492
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Electronic word of mouth in social media : the common characteristics of retweeted and favourited marketer-generated content posted on Twitter
Alboqami, Hassan; Al-Karaghouli, Wafi; Baeshen, Yasser; … - In: International journal of internet marketing and … 9 (2015) 4, pp. 338-358
Persistent link: https://www.econbiz.de/10011497534
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Effectiveness of advertising formats in television
Martin-Santana, Josefa D.; Reinares-Lara, Eva; … - In: International journal of internet marketing and … 9 (2015) 2, pp. 85-102
Persistent link: https://www.econbiz.de/10011497548