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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
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Social Web
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International journal of internet marketing and advertising : IJIMA
MPRA Paper
1,165
NBER Working Papers
1,086
CEPR Discussion Papers
633
Working Paper
616
CESifo Working Paper
470
Journal of business research : JBR
461
ZEW Discussion Papers
460
ECB Working Paper
409
CESifo working papers
399
NBER working paper series
386
Finance research letters
344
Research paper series / Swiss Finance Institute
327
Economics Papers from University Paris Dauphine
304
CESifo Working Paper Series
294
Technological forecasting & social change : an international journal
280
IMF Working Paper
278
SpringerLink / Bücher
248
Swiss Finance Institute Research Paper
239
Journal of retailing and consumer services
220
IZA Discussion Papers
214
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
213
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200
Journal of Banking & Finance
197
Working paper
191
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181
Springer eBook Collection
180
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177
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177
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165
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157
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156
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152
MERIT Working Papers
149
Staff reports / Federal Reserve Bank of New York
146
Information systems research : ISR
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ECONIS (ZBW)
145
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1
How sender and receiver jointly shape message : an empirical study on transactional relationship in electronic word of mouth
Bao, Tong
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 267-285
Persistent link: https://www.econbiz.de/10011497455
Saved in:
2
Beliefs, attitudes, and behaviour towards marketing communication on social networks : the case of Central and Eastern European country
Tomše, Denis
;
Dumicic, Ksenija
;
Snoj, Boris
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 286-302
Persistent link: https://www.econbiz.de/10011497472
Saved in:
3
Characteristics of social-media marketing strategy and customer-based brand equity outcomes : a conceptual model
Pham, Phuoc H. M.
;
Gammoh, Bashar S.
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 321-337
Persistent link: https://www.econbiz.de/10011497492
Saved in:
4
Electronic word of mouth in social media : the common characteristics of retweeted and favourited marketer-generated content posted on Twitter
Alboqami, Hassan
;
Al-Karaghouli, Wafi
;
Baeshen, Yasser
; …
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 338-358
Persistent link: https://www.econbiz.de/10011497534
Saved in:
5
Getting insight or getting lost? : an integrated mixed-method approach to social media discourse and its impact on marketing decision-making
Graffigna, Guendalina
;
Gambetti, Rossella C.
- In:
International journal of internet marketing and …
9
(
2015
)
2
,
pp. 103-120
Persistent link: https://www.econbiz.de/10011497551
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6
Conceptualising cues in social media
Teng, Shasha
;
Kok Wei Khong
- In:
International journal of internet marketing and …
9
(
2015
)
3
,
pp. 233-253
Persistent link: https://www.econbiz.de/10011498036
Saved in:
7
Understanding consumers' creating behaviour in social media : an application of uses and gratifications and the theory of reasoned action
Ham, Chang-Dae
;
Lee, Joonghwa
;
Lee, Hyung-Seok
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 241-263
Persistent link: https://www.econbiz.de/10011349122
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8
An exploratory study on information retention in social media platforms among Generation Y
Abhijith, U.
;
Rejikumar G.
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012139695
Saved in:
9
Innovations in communication and advertising : a perspective from small firms in southern Brazil
Rodrigues, Leonel Cezar
;
Riscarolli, Valéria
;
Zucco, …
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 325-339
Persistent link: https://www.econbiz.de/10012139699
Saved in:
10
The relevance of images in user-generated content : a mixed method study of when, and why, major brands retweet
Somerfield, Kardi
;
Mortimer, Kathleen
;
Evans, Geraint
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 340-357
Persistent link: https://www.econbiz.de/10012139705
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