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Beliefs, attitudes, and behaviour towards marketing communication on social networks : the case of Central and Eastern European country
Tomše, Denis; Dumicic, Ksenija; Snoj, Boris - In: International journal of internet marketing and … 9 (2015) 4, pp. 286-302
Persistent link: https://www.econbiz.de/10011497472
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What if brand equity was alive? : proposal of a dynamic measure through social networks
Clément, Alexandre; Robinot, Élisabeth; Trespeuch, Léo - In: International journal of internet marketing and … 19 (2023) 3/4, pp. 369-387
Persistent link: https://www.econbiz.de/10014442629
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How sender and receiver jointly shape message : an empirical study on transactional relationship in electronic word of mouth
Bao, Tong - In: International journal of internet marketing and … 9 (2015) 4, pp. 267-285
Persistent link: https://www.econbiz.de/10011497455
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Effects of Twitter, communication styles on consumers' brand personality perceptions, attitudes and purchase intentions
Zhang, Xiaochen Angela - In: International journal of internet marketing and … 11 (2017) 2, pp. 158-182
Persistent link: https://www.econbiz.de/10011741658
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Developing Integrated Marketing Communication (IMC) in online communities: a conceptual perspective from search, experience and credence segmentation
Jiang, Pingjun; Chia, Swee-lim - In: International journal of internet marketing and … 6 (2010) 1, pp. 22-40
Persistent link: https://www.econbiz.de/10003938200
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Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju; Kim, Jihye - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
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Innovations in communication and advertising : a perspective from small firms in southern Brazil
Rodrigues, Leonel Cezar; Riscarolli, Valéria; Zucco, … - In: International journal of internet marketing and … 12 (2018) 4, pp. 325-339
Persistent link: https://www.econbiz.de/10012139699
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Attitudes of college students towards online advertisement in social networking sites : a structural equation modelling approach
Antoniadis, Ioannis; Assimakopoulos, Costas; Koukoulis, … - In: International journal of internet marketing and … 13 (2019) 2, pp. 137-154
Persistent link: https://www.econbiz.de/10012105485
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Consumer social orientation-based personality and social media use : an exploration among young US consumers
Bailey, Ainsworth Anthony; Ben Mimoun, Mohammed Slim - In: International journal of internet marketing and … 10 (2016) 1/2, pp. 1-27
Persistent link: https://www.econbiz.de/10011581498
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Co-consumption and co-production inside a brand community : a socio-cognitive perspective
Sukoco, Badri Munir; Wu, Wann-Yih; Liu, Hsih-Hsien - In: International journal of internet marketing and … 10 (2016) 1/2, pp. 113-126
Persistent link: https://www.econbiz.de/10011581541