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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
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Internet marketing
199
Online-Marketing
199
Social Web
145
Social web
145
Consumer behaviour
143
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143
Brand management
59
Markenführung
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social media
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Assimakopoulos, Costas
4
Boutsouki, Christina
3
Pentina, Iryna
3
Rita, Paulo
3
Vrontis, Demetris
3
Acikgoz, Fulya
2
Akroush, Mamoun N.
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Antoniadis, Ioannis
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Bao, Tong
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Erkan, Ismail
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Giraldi, Janaina de Moura Engracia
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Ha, Louisa
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Hair, Neil Frederick
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Hatzithomas, Leonidas
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Jiang, Pingjun
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Koh, Anthony C.
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Kwon, Eun Sook
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Logan, Kelty
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Moro, Sérgio
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International journal of internet marketing and advertising : IJIMA
International journal of hospitality management
889
Journal of business research : JBR
783
SpringerLink / Bücher
656
International journal of contemporary hospitality management
432
Journal of retailing and consumer services
357
Springer eBook Collection
277
Technological forecasting & social change : an international journal
277
Tourism management : research, policies, practice
271
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
247
Industrial marketing management : the international journal for industrial and high-tech firms
216
Management science : journal of the Institute for Operations Research and the Management Sciences
209
Journal of Food Distribution Research
208
Journal of hospitality marketing & management
205
Information systems research : ISR
190
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
175
Journal of advertising research
169
Journal of marketing management : MM
169
Journal of travel and tourism marketing
163
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
155
Psychology & marketing
151
Journal of marketing communications
150
International journal of advertising : the review of marketing communications
143
Europäische Hochschulschriften / 5
142
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
141
Journal of management information systems : JMIS
140
Journal of marketing
139
Management Science
138
European journal of marketing : EJM
132
Journal of Agricultural and Applied Economics
130
Business horizons
127
Cogent business & management
121
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
117
Electronic commerce research
116
Journal of internet commerce
116
International journal of electronic marketing and retailing : IJEMR
114
NBER working paper series
112
Journal of the Academy of Marketing Science
110
Marketing intelligence & planning
108
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ECONIS (ZBW)
241
USB Cologne (EcoSocSci)
2
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1
Social media
marketing
and
restaurant
purchase intention : do online brand community identification and gender matter
Ibrahim, Blend
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
Saved in:
2
Attributes of Instagram influencers impacting consumer brand engagement
Duh, Helen Inseng
;
Thabethe, Thabile
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 477-497
Persistent link: https://www.econbiz.de/10012670702
Saved in:
3
The influence of "influencer
marketing
" on YouTube influencers
Acikgoz, Fulya
;
Burnaz, Sebnem
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 201-219
Persistent link: https://www.econbiz.de/10012512747
Saved in:
4
Exploring the brand personalities of Facebook, YouTube, and LinkedIn
Mutsikiwa, M.
;
Maree, T.
- In:
International journal of internet marketing and …
13
(
2019
)
4
,
pp. 285-301
Persistent link: https://www.econbiz.de/10012155296
Saved in:
5
Instagram
marketing
: understanding the adoption factors for small and medium enterprises
Zuraini Harun
;
Farzana Parveen
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 527-549
Persistent link: https://www.econbiz.de/10012670718
Saved in:
6
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
7
Innovations in communication and advertising : a perspective from small firms in southern Brazil
Rodrigues, Leonel Cezar
;
Riscarolli, Valéria
;
Zucco, …
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 325-339
Persistent link: https://www.econbiz.de/10012139699
Saved in:
8
Online influencers : healthy food or fake news
Vasconcelos, Catarina
;
Costa, Renato J. Lopes da
;
Dias, …
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 149-175
Persistent link: https://www.econbiz.de/10012512709
Saved in:
9
Trust and the online conversation : the case of online reviews
Mangold, W. Glynn
;
Babakus, Emin
;
Smith, Katherine Taken
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10010394710
Saved in:
10
Brand followers : motivations and attitudes of consumers to follow brands in social media
Yılmaz, Hakan
;
Enginkaya, Ebru
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 3-20
Persistent link: https://www.econbiz.de/10011387763
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