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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
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Internet marketing
199
Online-Marketing
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Consumer behaviour
119
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109
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Assimakopoulos, Costas
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Wu, Linwan
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
322
Journal of retailing and consumer services
184
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
133
International journal of advertising : the review of marketing communications
117
Journal of advertising research
114
Journal of marketing communications
112
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
101
SpringerLink / Bücher
99
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Information systems research : ISR
86
International journal of electronic marketing and retailing : IJEMR
86
International journal of hospitality management
86
Management science : journal of the Institute for Operations Research and the Management Sciences
86
Journal of internet commerce
78
Tourism management : research, policies, practice
77
Journal of promotion management : innovations in planning and applied research
76
Springer eBook Collection
73
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
70
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Cogent business & management
62
International journal of technology marketing : IJTMkt
60
Journal of management information systems : JMIS
60
Business horizons
57
Psychology & marketing
57
Journal of promotion management : JPM
55
The journal of product & brand management
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
54
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
Journal of marketing
52
Journal of travel and tourism marketing
50
Journal of electronic commerce research : JECR
49
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
46
International journal of contemporary hospitality management
46
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
Marketing intelligence & planning
46
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ECONIS (ZBW)
200
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1
Tracking content marketing performance using web analytics : tools, metrics, and data privacy implications
Maintz, Julia
;
Zaumseil, Fabienne
- In:
International journal of internet marketing and …
13
(
2019
)
2
,
pp. 170-182
Persistent link: https://www.econbiz.de/10012105487
Saved in:
2
Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and Twitter
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 264-284
Persistent link: https://www.econbiz.de/10011349111
Saved in:
3
Customer motives and benefits for participating in online co-creation activities
Efthymios, Constantinides,
;
Brünink, Leonine A.
; …
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 21-48
Persistent link: https://www.econbiz.de/10011387766
Saved in:
4
Investigating the effects of interaction satisfaction and interaction immersion in social media on customer value creation
Shaykhzade, Fooziye
;
Alvandi, Mohsen
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 258-274
Persistent link: https://www.econbiz.de/10012284808
Saved in:
5
Exploring cultural influences on mobile marketing acceptance
Pierce, Meghan
;
Jiang, Pingjun
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012512679
Saved in:
6
Self-authored interest profiles for personalised recommendations
Binns, Reuben
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 207-222
Persistent link: https://www.econbiz.de/10011665140
Saved in:
7
Are SMEs "cutting corners" on social media marketing? : an exploratory study in the Italian context
Bartoloni, Sara
;
Ancillai, Chiara
;
Pascucci, Federica
; …
- In:
International journal of internet marketing and …
13
(
2019
)
4
,
pp. 302-320
Persistent link: https://www.econbiz.de/10012155301
Saved in:
8
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
9
Product choice for international web-based SMEs
Bhatnagar, Amit
- In:
International journal of internet marketing and …
4
(
2007/08
)
2/3
,
pp. 145-155
Persistent link: https://www.econbiz.de/10003651582
Saved in:
10
Determinants of consumers' perceptions and attitudes towards assurance seals for internet marketing : an Asia Pacific marketing perspective
Xia, Yang
;
Ahmed, Zafar U.
;
Sipkoff, Susan S.
;
Wei, Chua Su
- In:
International journal of internet marketing and …
4
(
2007/08
)
2/3
,
pp. 156-178
Persistent link: https://www.econbiz.de/10003651608
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