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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
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social media
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International journal of internet marketing and advertising : IJIMA
Texto para discussão / Instituto de Pesquisa Econômica Aplicada
1,011
Journal of business research : JBR
690
Technological forecasting & social change : an international journal
659
Revista brasileira de economia : RBE ; revista da Escola de Pós-Graduação em Economia da Fundação Getúlio Vargas
611
Springer eBook Collection
587
SpringerLink / Bücher
578
Pesquisa e planejamento econômico : PPE
500
Brazilian journal of political economy
483
Estudos econômicos : publicação trimestral do Departamento de Economia da Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo
404
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
343
Texto para Discussão
342
Discussion paper
311
NBER working paper series
303
Telecommunications policy : the international journal of digital economy, data sciences and new media
258
Economia aplicada : EA
254
Working paper / National Bureau of Economic Research, Inc.
254
Information systems research : ISR
252
Journal of retailing and consumer services
248
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Policy research working paper : WPS
226
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
220
O observador econômico e financeiro
215
Carta mensal : conferências proferidas nas reuniões smanais do Confederação Nacional do Comércio de Bens, Serviços e Turismo
214
Discussion paper series / IZA
208
Journal of management information systems : JMIS
197
HMD : Praxis der Wirtschaftsinformatik
190
Agricultura em São Paulo : revista de economia agrícola
181
Management information systems : mis quarterly
179
International journal of business information systems : IJBIS
178
Industrial marketing management : the international journal for industrial and high-tech firms
176
Texto para discussão / Pontifícia Universidade Católica do Rio de Janeiro, Departamento de Economia
176
MPRA Paper
165
CEPAL review
163
World Bank E-Library Archive
162
Premier reference source
160
Revista econômica do Nordeste
156
Working papers / Department of Economics, University of São Paulo (FEA-USP)
156
Finance research letters
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1
Propagation of user-generated content online
Gangadharbatla, Harsha
;
Valafar, Masoud
- In:
International journal of internet marketing and …
11
(
2017
)
3
,
pp. 218-232
Persistent link: https://www.econbiz.de/10011844775
Saved in:
2
Antecedents of trust and purchase intention in social commerce in
Brazil
Pagan, Natália Munari
;
Pagan, Karina Munari
;
Giraldi, …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 271-298
Persistent link: https://www.econbiz.de/10014318201
Saved in:
3
The effectiveness of e-word-of-mouth communication about smartphones purchase intention : digital influencer
Rosário, João Ferreira do
;
Loureiro, Sandra Maria Correia
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10012670680
Saved in:
4
Innovations in communication and advertising : a perspective from small firms in southern
Brazil
Rodrigues, Leonel Cezar
;
Riscarolli, Valéria
;
Zucco, …
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 325-339
Persistent link: https://www.econbiz.de/10012139699
Saved in:
5
How sender and receiver jointly shape message : an empirical study on transactional relationship in electronic word of mouth
Bao, Tong
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 267-285
Persistent link: https://www.econbiz.de/10011497455
Saved in:
6
Beliefs, attitudes, and behaviour towards marketing communication on social networks : the case of Central and Eastern European country
Tomše, Denis
;
Dumicic, Ksenija
;
Snoj, Boris
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 286-302
Persistent link: https://www.econbiz.de/10011497472
Saved in:
7
Characteristics of social-media marketing strategy and customer-based brand equity outcomes : a conceptual model
Pham, Phuoc H. M.
;
Gammoh, Bashar S.
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 321-337
Persistent link: https://www.econbiz.de/10011497492
Saved in:
8
Electronic word of mouth in social media : the common characteristics of retweeted and favourited marketer-generated content posted on Twitter
Alboqami, Hassan
;
Al-Karaghouli, Wafi
;
Baeshen, Yasser
; …
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 338-358
Persistent link: https://www.econbiz.de/10011497534
Saved in:
9
Conceptualising cues in social media
Teng, Shasha
;
Kok Wei Khong
- In:
International journal of internet marketing and …
9
(
2015
)
3
,
pp. 233-253
Persistent link: https://www.econbiz.de/10011498036
Saved in:
10
Understanding consumers' creating behaviour in social media : an application of uses and gratifications and the theory of reasoned action
Ham, Chang-Dae
;
Lee, Joonghwa
;
Lee, Hyung-Seok
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 241-263
Persistent link: https://www.econbiz.de/10011349122
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