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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
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Social Web
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social media
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
604
Nonprofit and voluntary sector quarterly
302
Nonprofit management & leadership
294
Technological forecasting & social change : an international journal
288
SpringerLink / Bücher
282
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
278
Journal of retailing and consumer services
234
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
232
NBER working paper series
217
MPRA Paper
193
Working paper / National Bureau of Economic Research, Inc.
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NBER Working Paper
178
Journal of economic behavior & organization : JEBO
164
Discussion paper series / IZA
157
Information systems research : ISR
150
Journal of nonprofit & public sector marketing
144
Journal of management information systems : JMIS
141
Industrial marketing management : the international journal for industrial and high-tech firms
137
Tourism management : research, policies, practice
137
CESifo working papers
135
IZA Discussion Papers
129
Journal of business ethics : JOBE
128
Journal of public economics
126
Springer eBook Collection
126
Management science : journal of the Institute for Operations Research and the Management Sciences
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
110
Psychology & marketing
108
Business horizons
101
International journal of hospitality management
100
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
99
International review on public and non-profit marketing
93
International journal of advertising : the review of marketing communications
92
Working paper
92
Public management review
91
Journal of marketing communications
90
Social enterprise journal
90
Journal of philanthropy and marketing
88
International journal of business information systems : IJBIS
87
Journal of knowledge management
86
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ECONIS (ZBW)
147
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1
Engagement and brand loyalty through social capital in social media
Abuljadail, Mohammad
;
Ha, Louisa
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 197-217
Persistent link: https://www.econbiz.de/10012140337
Saved in:
2
How sender and receiver jointly shape message : an empirical study on transactional relationship in electronic word of mouth
Bao, Tong
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 267-285
Persistent link: https://www.econbiz.de/10011497455
Saved in:
3
Beliefs, attitudes, and behaviour towards marketing communication on social networks : the case of Central and Eastern European country
Tomše, Denis
;
Dumicic, Ksenija
;
Snoj, Boris
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 286-302
Persistent link: https://www.econbiz.de/10011497472
Saved in:
4
Characteristics of social-media marketing strategy and customer-based brand equity outcomes : a conceptual model
Pham, Phuoc H. M.
;
Gammoh, Bashar S.
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 321-337
Persistent link: https://www.econbiz.de/10011497492
Saved in:
5
Electronic word of mouth in social media : the common characteristics of retweeted and favourited marketer-generated content posted on Twitter
Alboqami, Hassan
;
Al-Karaghouli, Wafi
;
Baeshen, Yasser
; …
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 338-358
Persistent link: https://www.econbiz.de/10011497534
Saved in:
6
Conceptualising cues in social media
Teng, Shasha
;
Kok Wei Khong
- In:
International journal of internet marketing and …
9
(
2015
)
3
,
pp. 233-253
Persistent link: https://www.econbiz.de/10011498036
Saved in:
7
Understanding consumers' creating behaviour in social media : an application of uses and gratifications and the theory of reasoned action
Ham, Chang-Dae
;
Lee, Joonghwa
;
Lee, Hyung-Seok
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 241-263
Persistent link: https://www.econbiz.de/10011349122
Saved in:
8
The relevance of images in user-generated content : a mixed method study of when, and why, major brands retweet
Somerfield, Kardi
;
Mortimer, Kathleen
;
Evans, Geraint
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 340-357
Persistent link: https://www.econbiz.de/10012139705
Saved in:
9
Tracking content marketing performance using web analytics : tools, metrics, and data privacy implications
Maintz, Julia
;
Zaumseil, Fabienne
- In:
International journal of internet marketing and …
13
(
2019
)
2
,
pp. 170-182
Persistent link: https://www.econbiz.de/10012105487
Saved in:
10
The effect of social media and advertising activities on affiliate marketing
Olbrich, Rainer
;
Schultz, Carsten D.
;
Bormann, Patrick
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 47-72
Persistent link: https://www.econbiz.de/10012105499
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