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~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~isPartOf:"The journal of brand management : an international journal"
~person:"Guzman, Francisco"
~person:"Hollebeek, Linda D."
~person:"Kunkel, Thilo"
~person:"Melewar, T. C."
~subject:"Markenführung"
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Value brands : cheap or trendy...
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Markenführung
Brand
5
Brand management
5
Markenartikel
5
Brand image
4
Markenimage
4
Consumer behaviour
2
Konsumentenverhalten
2
Social Web
2
Social web
2
AIRBNB
1
Beziehungsmarketing
1
COBRAs
1
Cocreated brand value
1
Consumer brand engagement
1
Customer integration
1
Engagement
1
Functional brand image
1
Hedonic brand image
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Internet marketing
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Kundenintegration
1
Modified network cohesion
1
Modified tie-strength
1
Online-Marketing
1
Overall brand equity
1
Relationship marketing
1
Resource integration
1
Sharing
1
brand ambidexterity
1
brand innovation on social media
1
brand likability
1
branding in Asia pacific
1
branding in higher education
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Guzman, Francisco
Hollebeek, Linda D.
Kunkel, Thilo
Melewar, T. C.
Powell, Shaun M.
6
Johnson, Lester W.
5
Baxter, Stacey M.
4
Ilicic, Jasmina
4
Keller, Kevin Lane
4
Kulczynski, Alicia
4
Zarantonello, Lia
4
Balmer, John M. T.
3
Fetscherin, Marc
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Iglesias, Oriol
3
Jassawalla, Avan R.
3
Merrilees, Bill
3
Mirzaei, Abas
3
Phau, Ian
3
Romaniuk, Jenni
3
Ross, William T.
3
Rossiter, John R.
3
Sashittal, Hemant Chaitanya
3
Schmidt, Holger J.
3
Valette-Florence, Pierre
3
Wiedmann, Klaus-Peter
3
Wilson, Jeremy M.
3
Abratt, Russell
2
Atwal, Glyn
2
Bang, Nguyen
2
Biedenbach, Galina
2
Borges, Adilson
2
Butcher, Luke
2
Calvert, Gemma
2
Carlson, Jamie
2
Casidy, Riza
2
Chen, Weifeng
2
Confente, Ilenia
2
De Vries, Natalie Jane
2
Dens, Nathalie
2
Dolnicar, Sara
2
Dwivedi, Abhishek
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International journal of market research : JMRS ; the journal of the Market Research Society
The journal of brand management : an international journal
The journal of product & brand management
11
Journal of business research : JBR
9
Journal of sport management : the official journal of the North American Society of Sport Management
7
European Sport management quarterly : ESMQ
5
European journal of marketing : EJM
5
Journal of retailing and consumer services
5
Corporate reputation review
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Marketing intelligence & planning
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The journal of consumer marketing
2
The marketing review
2
Asia-Pacific journal of business administration
1
EuroMed journal of business
1
European business review
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
International studies of management and organization
1
Journal of Product and Brand Management Ser.
1
Journal of consumer behaviour
1
Journal of general management
1
Journal of global marketing
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
Psychology & marketing
1
Qualitative market research : an international journal
1
The European business journal
1
The handbook of communication engagement
1
The journal of services marketing
1
The service industries journal
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
5
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1
-
5
of
5
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articles prioritized
date (newest first)
date (oldest first)
1
The
brand
likeability scale : an exploratory study of likeability in firm-level brands
Bang, Nguyen
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Melewar, T. C.
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
5
,
pp. 777-800
Persistent link: https://www.econbiz.de/10011494720
Saved in:
2
Social media
brand
engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno
;
Langaro, Daniela
;
Fernandes, Teresa
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
Saved in:
3
Five areas to advance branding theory and practice
Melewar, T. C.
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 758-769
Persistent link: https://www.econbiz.de/10010514116
Saved in:
4
The notion of relationship in branding
Melewar, T. C.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
2
,
pp. 95-96
Persistent link: https://www.econbiz.de/10009524653
Saved in:
5
Cocreated
brand
value : theoretical model and propositions
Hollebeek, Linda D.
;
Clark, Moira K.
;
Hammedi, Wafa
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 413-428
Persistent link: https://www.econbiz.de/10012550331
Saved in:
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