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Can we learn together? Co-creating with consumers
Roberts, Deborah; Baker, Susan; Walker, David - In: International journal of market research : JMRS ; the … 47 (2005) 4, pp. 407-428
Persistent link: https://www.econbiz.de/10006691939
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Book review - New consumer marketing: Managing a living demand system
Baker, Susan; Bass, Margrit; Chisnall, Peter M. - In: International journal of market research : JMRS ; the … 47 (2005) 2, pp. 229-232
Persistent link: https://www.econbiz.de/10006692367
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The market researcher's manifesto
Baker, Susan; Mouncey, Peter - In: International journal of market research : JMRS ; the … 45 (2003) 4, pp. 415-434
Persistent link: https://www.econbiz.de/10006694021
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Escaping the channel silo: Researching the new consumer
Stuart-Menteth, Hester; Wilson, Hugh; Baker, Susan - In: International journal of market research : JMRS ; the … 48 (2006) 4, pp. 415-438
Persistent link: https://www.econbiz.de/10007289188
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The ethical dilemmas and challenges of ethnographic research in electronic communities
Hair, Neil; Clark, Moira - In: International journal of market research : JMRS ; the … 49 (2007) 6, pp. 781-800
Persistent link: https://www.econbiz.de/10003597774
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The ethical dilemmas and challenges of ethnographic research in electronic communities
Hair, Neil; Clark, Moira - In: International journal of market research : JMRS ; the … 49 (2007) 6, pp. 781-800
Persistent link: https://www.econbiz.de/10007888400