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The elicitation capabilities of qualitative projective techniques in political brand image research
Pich, Christopher; Guja Armannsdottir; Dean, Dianne - In: International journal of market research : JMRS ; the … 57 (2015) 3, pp. 357-394
Persistent link: https://www.econbiz.de/10011376253
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Using Greimas' semiotics in ethnic consumer research
Silhouette-Dercourt, Virginie; Lassus, Christel de - In: International journal of market research : JMRS ; the … 58 (2016) 2, pp. 201-226
Persistent link: https://www.econbiz.de/10011472481
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Observations from 12 years of an annual market research technology survey
Macer, Tim; Wilson, Sheila - In: International journal of market research : JMRS ; the … 59 (2017) 2, pp. 173-198
Persistent link: https://www.econbiz.de/10011703383
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Social media intelligence in market research
Ney, Jillian - In: International journal of market research : JMRS ; the … 58 (2016) 5, pp. 754-759
Persistent link: https://www.econbiz.de/10011625952
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The declining use of the term market research : an empirical analysis
Nunan, Daniel - In: International journal of market research : JMRS ; the … 58 (2016) 4, pp. 503-522
Persistent link: https://www.econbiz.de/10011607219
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Assessing the response format effects on the scaling of marketing stimuli
Peng, Ling; Finn, Adam - In: International journal of market research : JMRS ; the … 58 (2016) 4, pp. 595-620
Persistent link: https://www.econbiz.de/10011607224
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Investigating market research ethics : an empirical study of codes of ethics in practice and their effect on ethical behaviour
Yallop, Anca C.; Mowatt, Simon - In: International journal of market research : JMRS ; the … 58 (2016) 3, pp. 381-400
Persistent link: https://www.econbiz.de/10011586131
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Ethnography goes digital : researching professionals using a qualitative mobile app
Pereira, Isabella; Perry, Chris; Johnson, Stephen - In: International journal of market research : JMRS ; the … 57 (2015) 2, pp. 308-311
Persistent link: https://www.econbiz.de/10011300208
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Addressing the market research skills gap
Nunan, Daniel - In: International journal of market research : JMRS ; the … 57 (2015) 2, pp. 177-178
Persistent link: https://www.econbiz.de/10011300253
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The opinion polls : in praise of measurement
Atkinson, Simon - In: International journal of market research : JMRS ; the … 59 (2017) 4, pp. 405-407
Persistent link: https://www.econbiz.de/10011796596