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How to mine brand Tweets : procedural guidelines and pretest
Okazaki, Shintaro; Díaz-Martín, Ana M.; Rozano, Mercedes - In: International journal of market research : JMRS ; the … 56 (2014) 4, pp. 467-488
Persistent link: https://www.econbiz.de/10010402240
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Gossip in social networking sites : why people chitchat about ad campaigns
Okazaki, Shintaro; Rubio Benito, Natalia; Campo, Sara - In: International journal of market research : JMRS ; the … 56 (2014) 3, pp. 317-340
Persistent link: https://www.econbiz.de/10010384690
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Estimating store brand shelf space : a new framework using neural networks and partial least squares
Gómez-Suárez, Mónica; Okazaki, Shintaro - In: International journal of market research : JMRS ; the … 51 (2009) 2, pp. 243-266
Persistent link: https://www.econbiz.de/10003820515
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Assessing mobile-based online surveys: Methodological considerations and pilot study in an advertising context
Okazaki, Shintaro - In: International journal of market research : JMRS ; the … 49 (2007) 5, pp. 651-676
Persistent link: https://www.econbiz.de/10007871339