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Papers from the Association for Survey Computing Conference: ASC 99 - Leading survey and statistical computing into the new millennium
In: International journal of market research : JMRS ; the … 42,1 (2000)
Persistent link: https://www.econbiz.de/10004902621
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Researching in-store, at home : using virtual reality within quantitative surveys
Bramley, Ian; Goode, Alastair; Anderson, Laura; Mary, … - In: International journal of market research : JMRS ; the … 60 (2018) 4, pp. 344-351
Persistent link: https://www.econbiz.de/10011919239
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The views and perceptions of managers on the role of marketing research in decision making
Tarka, Piotr - In: International journal of market research : JMRS ; the … 60 (2018) 1, pp. 67-87
Persistent link: https://www.econbiz.de/10011878093
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Asking the age question in mail and online surveys
Gendall, Philip; Healey, Benjamin - In: International journal of market research : JMRS ; the … 50 (2008) 3, pp. 309-317
Persistent link: https://www.econbiz.de/10003713948
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Community-based participatory research : a case study from South Africa
Prinsloo, Mélani - In: International journal of market research : JMRS ; the … 50 (2008) 3, pp. 339-354
Persistent link: https://www.econbiz.de/10003713979
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Negative brand beliefs and brand usage
Winchester, Maxwell; Romaniuk, Jenni - In: International journal of market research : JMRS ; the … 50 (2008) 3, pp. 355-375
Persistent link: https://www.econbiz.de/10003713996
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The myth of China as a single market : the influence of personal value differences on buying decisions
Xin-an, Zhang; Grigoriou, Nicholas; Ly, Li - In: International journal of market research : JMRS ; the … 50 (2008) 3, pp. 377-402
Persistent link: https://www.econbiz.de/10003714003
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Facebook: the future of networking with customers
Poynter, Ray - In: International journal of market research : JMRS ; the … 50 (2008) 1, pp. 11-12
Persistent link: https://www.econbiz.de/10003714053
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Do data characteristics change according to the number of scale points used? : an experiment using 5-point, 7-point and 10-point scales
Dawes, John - In: International journal of market research : JMRS ; the … 50 (2008) 1, pp. 61-77
Persistent link: https://www.econbiz.de/10003714061
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Web surveys versus other survey modes : a meta-analysis comparing response rates
Lozar Manfreda, Katja; Bošnjak, Michael; Berzelak, Jernej - In: International journal of market research : JMRS ; the … 50 (2008) 1, pp. 79-104
Persistent link: https://www.econbiz.de/10003714064