//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Special issue of the journal o...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marktforschung
101
Market research
100
Consumer behaviour
21
Konsumentenverhalten
21
Social Web
18
Social web
18
USA
13
United States
13
Befragung
12
Interview
12
Internet marketing
8
Marketing management
8
Marketingmanagement
8
Online-Marketing
8
Theorie
7
Theory
7
Web 2.0 technologies
7
Web 2.0-Technologien
7
Advertising effects
6
Brand image
6
Brand management
6
Großbritannien
6
Markenführung
6
Markenimage
6
Scientific method
6
United Kingdom
6
Werbewirkung
6
Wissenschaftliche Methode
6
Internet
5
Brand
4
Markenartikel
4
Media usage
4
Mediennutzung
4
Behaviour
3
Business ethics
3
Comparison
3
Conjoint analysis
3
Conjoint-Analyse
3
Customer satisfaction
3
Data Mining
3
more ...
less ...
Online availability
All
Undetermined
20
Type of publication
All
Article
104
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
106
Aufsatz in Zeitschrift
106
Case study
2
Collection of articles of several authors
2
Fallstudie
2
Mehrbändiges Werk
2
Multi-volume publication
2
Sammelwerk
2
more ...
less ...
Language
All
English
107
Author
All
Nunan, Daniel
4
Cooke, Mike
3
Romaniuk, Jenni
3
Barnham, Chris
2
De Ruyck, Tom
2
Finn, Adam
2
Guja Armannsdottir
2
Guyon, Hervé
2
Kent, Ray
2
Mowatt, Simon
2
Peng, Ling
2
Petiot, Jean-François
2
Pich, Christopher
2
Schillewaert, Niels
2
Verhaeghe, Annelies
2
Yallop, Anca C.
2
Adam, Stewart
1
Adams, Niall M.
1
Adams, Richard
1
Aitchison, John
1
Aleksandrovs, Leonids
1
Anderson, Laura
1
Arthur, Jeannie
1
Asquith, Richard
1
Atkinson, Simon
1
Austin, Manila
1
Baker, Ken
1
Bang, Juyoung
1
Bansal, Harvir S.
1
Bassi, Francesca
1
Bednall, David H. B.
1
Berthon, Pierre
1
Berzelak, Jernej
1
Beuthner, Christoph
1
Beverland, Michael B.
1
Blyth, Bill
1
Boddy, Clive
1
Bogomolova, Svetlana
1
Borg, Erik A.
1
Boshoff, Christo
1
more ...
less ...
Institution
All
Association for Survey Computing
1
Published in...
All
International journal of market research : JMRS ; the journal of the Market Research Society
Journal of business research : JBR
438
Journal of marketing research : JMR
422
Industrial marketing management : the international journal for industrial and high-tech firms
274
SpringerLink / Bücher
274
Journal of marketing
272
Journal of strategic marketing
197
Journal of the Academy of Marketing Science
178
Europäische Hochschulschriften / 5
170
Jahrbuch der Absatz- und Verbrauchsforschung
162
Journal of marketing management : MM
161
Overseas business reports : OBR
155
European journal of marketing : EJM
153
Marketing Intelligence & Planning
117
European Journal of Marketing
116
Gabler Edition Wissenschaft
115
Journal of advertising research
111
The journal of business & industrial marketing
111
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
108
Journal of marketing communications
107
Management science : journal of the Institute for Operations Research and the Management Sciences
104
Marketing : ZFP ; journal of research and management
98
Journal of retailing and consumer services
96
Qualitative market research : an international journal
90
Springer eBook Collection
90
Journal of retailing
87
Marketing intelligence & planning
87
Journal of business economics : JBE
84
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
82
Marketing letters : a journal of research in marketing
79
Lehrbuch
78
Business horizons
76
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
75
The marketing review
74
Harvard business review : HBR
72
The journal of brand management : an international journal
72
Springer eBook Collection / Business and Economics
71
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
70
Esomar congress
68
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
68
more ...
less ...
Source
All
ECONIS (ZBW)
106
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
107
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Facebook: the future of networking with customers
Poynter, Ray
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
1
,
pp. 11-12
Persistent link: https://www.econbiz.de/10003714053
Saved in:
2
New insights from practice : exploring online channel management strategies and the use of social media a market research tool
Klaus, Philipp
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
6
,
pp. 829-850
Persistent link: https://www.econbiz.de/10010230201
Saved in:
3
Hello marketing, what can artificial intelligence help you with?
Wirth, Norbert
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
5
,
pp. 435-438
Persistent link: https://www.econbiz.de/10011962729
Saved in:
4
Researching in-store, at home : using virtual reality within quantitative surveys
Bramley, Ian
;
Goode, Alastair
;
Anderson, Laura
;
Mary, …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 344-351
Persistent link: https://www.econbiz.de/10011919239
Saved in:
5
Mind-reading a friend : a better way to ask the polling question?
Aitchison, John
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
2
,
pp. 190-197
Persistent link: https://www.econbiz.de/10011887275
Saved in:
6
Asking the age question in mail and online surveys
Gendall, Philip
;
Healey, Benjamin
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
3
,
pp. 309-317
Persistent link: https://www.econbiz.de/10003713948
Saved in:
7
Community-based participatory research : a case study from South Africa
Prinsloo, Mélani
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
3
,
pp. 339-354
Persistent link: https://www.econbiz.de/10003713979
Saved in:
8
Negative brand beliefs and brand usage
Winchester, Maxwell
;
Romaniuk, Jenni
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
3
,
pp. 355-375
Persistent link: https://www.econbiz.de/10003713996
Saved in:
9
The myth of China as a single market : the influence of personal value differences on buying decisions
Xin-an, Zhang
;
Grigoriou, Nicholas
;
Ly, Li
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
3
,
pp. 377-402
Persistent link: https://www.econbiz.de/10003714003
Saved in:
10
Do data characteristics change according to the number of scale points used? : an experiment using 5-point, 7-point and 10-point scales
Dawes, John
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10003714061
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->