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Tailoring but not targeting : a critical analysis of "the Meth Project" aimed at Hispanic youth
Scarpaci, Joseph L.; Burke, Christine S. - In: International journal of nonprofit and voluntary sector … 21 (2016) 3, pp. 168-179
Persistent link: https://www.econbiz.de/10011618259
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Brave new worlds : fresh insights into nonprofit, arts and social marketing ; editorial
Bennett, Roger; Kerrigan, Finola - In: International journal of nonprofit and voluntary sector … 20 (2015) 2, pp. 97-99
Persistent link: https://www.econbiz.de/10011493003
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No pain, no gain : insights into changing individual volitional behaviour
Arli, Denni; Kubacki, Krzysztof; Rundle-Thiele, Sharyn; … - In: International journal of nonprofit and voluntary sector … 20 (2015) 2, pp. 170-187
Persistent link: https://www.econbiz.de/10011493109
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What messages does social marketing advertising send? : a content analysis of advertisements aiming to minimise harm from alcohol consumption
Zharekhina, Liliia; Kubacki, Krzysztof - In: International journal of nonprofit and voluntary sector … 20 (2015) 4, pp. 285-298
Persistent link: https://www.econbiz.de/10011493364
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A conceptual framework for understanding and developing entrepreneurial behaviour : implications for social marketers
Jebarajakirthy, Charles; Thaichon, Paramaporn - In: International journal of nonprofit and voluntary sector … 20 (2015) 4, pp. 299-311
Persistent link: https://www.econbiz.de/10011493530
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Using social marketing to increase breast cancer screening among African American women : perspectives from African American breast cancer survivors
Talbert, Patricia Yvonne - In: International journal of nonprofit and voluntary sector … 13 (2008) 4, pp. 347-362
Persistent link: https://www.econbiz.de/10003789686
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"If only the chronically poor could talk" : listening to voices in poverty from Zambia
Muuka, Gerry Nkombo; Choongo, Mutinta Milimo - In: International journal of nonprofit and voluntary sector … 14 (2009) 2, pp. 155-160
Persistent link: https://www.econbiz.de/10003839093
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Model explaining the predisposition to donate blood from the social marketing perspective
Beerli-Palacio, Asunción; Martín-Santana, Josefa D. - In: International journal of nonprofit and voluntary sector … 14 (2009) 3, pp. 205-214
Persistent link: https://www.econbiz.de/10003882277
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Dead cert or long shot : the utility of social marketing in tackling problem gabling in the UK?
Gordon, Ross; Moodie, Crawford - In: International journal of nonprofit and voluntary sector … 14 (2009) 3, pp. 243-253
Persistent link: https://www.econbiz.de/10003882286
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"Just don't eat chicken" : the challenge of engaging Australian adults in appropriate preventive behaviours for bird flu
Jones, Sandra C.; Iverson, Don; Waters, Louise - In: International journal of nonprofit and voluntary sector … 15 (2010) 1, pp. 78-90
Persistent link: https://www.econbiz.de/10003947681