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~isPartOf:"International journal of pharmaceutical and healthcare marketing"
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International journal of pharmaceutical and healthcare marketing
NBER working paper series
110
NBER Working Paper
85
Working paper / National Bureau of Economic Research, Inc.
77
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
67
International journal of pharmaceutical and healthcare marketing : IJPHM
64
Research policy : policy, management and economic studies of science, technology and innovation
52
SpringerLink / Bücher
51
Journal of health economics
45
The European journal of health economics : HEPAC ; health economics in prevention and care
38
Technology analysis & strategic management
37
International journal of the economics of business
35
Health marketing quarterly
29
Health economics
28
International journal of technology management : IJTM
28
Europäische Hochschulschriften / 5
27
Industrial and corporate change
27
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Strategic management journal
24
Technological forecasting & social change : an international journal
23
Journal of business ethics : JOBE
21
Pharmamarketing : gesundheitsökonomische Aspekte einer innovativen Industrie am Beispiel von Deutschland, Österreich und der Schweiz
21
International journal of industrial organization
18
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
18
R & D management
18
Review of industrial organization : RIO
17
Applied economics
16
Gabler Edition Wissenschaft
16
International journal of production research
16
Journal of business research : JBR
16
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
14
International journal of production economics
14
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
14
Working Papers / eSocialSciences
14
Academy of Management journal : AMJ
13
European journal of operational research : EJOR
13
Indian pharmaceutical industry : strategies and challenges in formulations marketing
13
Journal of research in pharmaceutical economics
13
Research paper
13
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
12
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1
Pharmaceutical direct-to-consumer advertising : past, present, and future
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010237501
Saved in:
2
Attitude towards pharmaceutical promotional tools and its influence on physicians' prescribing behaviour in Sudan
Eldrwish, May Alowi
;
Aigbogun, Osaro
;
Kani, Yusuf
; …
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
4
,
pp. 469-489
Persistent link: https://www.econbiz.de/10014336795
Saved in:
3
Demand forecasting accuracy in the pharmaceutical supply chain : a machine learning approach
Yani, Luh Putu Eka
;
Aamer, Ammar
- In:
International journal of pharmaceutical and healthcare …
17
(
2023
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10014336870
Saved in:
4
Comparing media coverage of the pharmaceutical industry : pre- and post-pandemic lockdown
Porth, Stephen J.
;
Sillup, George P.
- In:
International journal of pharmaceutical and healthcare …
17
(
2023
)
1
,
pp. 24-37
Persistent link: https://www.econbiz.de/10014336871
Saved in:
5
Examining the impact of marketing techniques on the prescription behavior of physicians with ethical ideology as a moderator
Aqif, Tanzeela
;
Mumtaz, Sana
- In:
International journal of pharmaceutical and healthcare …
17
(
2023
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10014336883
Saved in:
6
Macro environment determinants affecting the availability of artemisinin-based combination therapies in Uganda
Oluka Pross Nagitta
;
Mkansi, Marcia
- In:
International journal of pharmaceutical and healthcare …
17
(
2023
)
1
,
pp. 97-114
Persistent link: https://www.econbiz.de/10014336884
Saved in:
7
Improving Patient Access Scheme in Malaysia : lessons from Italy
Ashraf, Amirul
;
Ong, Siew Chin
- In:
International journal of pharmaceutical and healthcare …
17
(
2023
)
3
,
pp. 327-339
Persistent link: https://www.econbiz.de/10014336992
Saved in:
8
Is your company competent, interpersonal or community focused? : the effect of values and brand portfolio on company reputation
Katsanis, Lea Prevel
;
Williams, Alan
;
Srirangan, Kajan
- In:
International journal of pharmaceutical and healthcare …
17
(
2023
)
4
,
pp. 585-608
Persistent link: https://www.econbiz.de/10014461514
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9
Branded vs. generic drugs : the role of self-perceived seriousness of disease
Sestino, Andrea
;
Amatulli, Cesare
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
1
,
pp. 22-39
Persistent link: https://www.econbiz.de/10012886098
Saved in:
10
Smart advertising in prescription only medication : aligning it with prescriber's or consumer's behavior
Menebo, Mesay Moges
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012886102
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