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~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~isPartOf:"NBER Working Paper"
~subject:"Generika"
~subject:"Werbung"
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Chemie und Pharmazie
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Pharmaceutical industry
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26
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International journal of pharmaceutical and healthcare marketing : IJPHM
NBER Working Paper
NBER working paper series
18
Health marketing quarterly
16
International journal of the economics of business
13
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
11
Working paper / National Bureau of Economic Research, Inc.
11
OECD Health Statistics
9
Journal of health economics
7
Health economics
6
Discussion papers / Wissenschaftszentrum Berlin für Sozialforschung : Forschungsschwerpunkt Markt und politische Ökonomie
4
International journal of industrial organization
4
Management science : journal of the Institute for Operations Research and the Management Sciences
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Review of industrial organization : RIO
4
The European journal of health economics : HEPAC ; health economics in prevention and care
4
Umeå economic studies
4
Applied economics
3
International journal of health economics and management
3
International journal of pharmaceutical and healthcare marketing
3
Journal of competition law & economics
3
Journal of marketing
3
The journal of product & brand management
3
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3
BestMasters
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Boston College working papers in economics
2
Discussion paper / Institute of Social and Economic Research
2
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2
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
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Gesundheitsmegamarkt Indien : Sourcing-, Produktions- und Vermarktungsstrategien
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Health economics review
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International journal of advertising : the quarterly review of marketing communications
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Joint discussion paper series in economics : publ. by the Universities of Aachen, Gießen, Göttingen, Kassel, Marburg, Siegen
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Journal of economic behavior & organization : JEBO
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Journal of global marketing
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Journal of public policy & marketing
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Marketing letters : a journal of research in marketing
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Münchener Wirtschaftswissenschaftliche Beiträge : VWL ; discussion papers
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Quantitative marketing and economics : QME
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ECONIS (ZBW)
27
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1
Consumer attitudes toward pharmaceutical direct-to-consumer advertising : an empirical study and the role of income
Joseph, Mathew
;
Spake, Deborah F.
;
Finney, Zachary
- In:
International journal of pharmaceutical and healthcare …
2
(
2008
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10003929457
Saved in:
2
The effects of visually primed pharmaceutical advertising disclosure on attitudes and perceived CSR practices
Wang, Alex
- In:
International journal of pharmaceutical and healthcare …
5
(
2011
)
2
,
pp. 99-117
Persistent link: https://www.econbiz.de/10009241541
Saved in:
3
Why brand drugs priced higher than generic equivalents
Iacocca, Kathleen
;
Sawhill, James
;
Zhao, Yao
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10011302283
Saved in:
4
Conceptualisation of branding : strategy based on the Indian pharma sector
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 175-198
Persistent link: https://www.econbiz.de/10009770352
Saved in:
5
Pharmaceutical direct-to-consumer advertising ; Pt. 2
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010237499
Saved in:
6
Pharmaceutical direct-to-consumer advertising ; Pt. 1
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790606
Saved in:
7
Pharmaceutical advertising practitioners’ approach to trust and emotion
Ball, Jennifer
;
Mackert, Michael
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
3
,
pp. 244-264
Persistent link: https://www.econbiz.de/10009790622
Saved in:
8
The effect of Affordable Care Act on the competition in the post-patent ethical drug market
Yu, Yu
;
Zhao, Yi
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
3
,
pp. 314-347
Persistent link: https://www.econbiz.de/10010424178
Saved in:
9
Do consumers perceive their doctors as influenced by pharmaceutical marketing communications? : a persuasion knowledge perspective
Wei, Mei-Ling
;
Delbaere, Majorie
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 330-348
Persistent link: https://www.econbiz.de/10011479849
Saved in:
10
Pioneering advantage in generic drug competition
Yu, Yu
;
Gupta, Sachin
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
2
,
pp. 126-150
Persistent link: https://www.econbiz.de/10010388964
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