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Consumer attitudes toward pharmaceutical direct-to-consumer advertising : an empirical study and the role of income
Joseph, Mathew; Spake, Deborah F.; Finney, Zachary - In: International journal of pharmaceutical and healthcare … 2 (2008) 2, pp. 117-133
Persistent link: https://www.econbiz.de/10003929457
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The effects of visually primed pharmaceutical advertising disclosure on attitudes and perceived CSR practices
Wang, Alex - In: International journal of pharmaceutical and healthcare … 5 (2011) 2, pp. 99-117
Persistent link: https://www.econbiz.de/10009241541
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Why brand drugs priced higher than generic equivalents
Iacocca, Kathleen; Sawhill, James; Zhao, Yao - In: International journal of pharmaceutical and healthcare … 9 (2015) 1, pp. 3-19
Persistent link: https://www.econbiz.de/10011302283
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Conceptualisation of branding : strategy based on the Indian pharma sector
Sanyal, Shamindra Nath; Datta, Saroj Kumar; Banerjee, … - In: International journal of pharmaceutical and healthcare … 7 (2013) 2, pp. 175-198
Persistent link: https://www.econbiz.de/10009770352
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Pharmaceutical direct-to-consumer advertising ; Pt. 2
Mukherjee, Avinandan (contributor) - 2013
Persistent link: https://www.econbiz.de/10010237499
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Pharmaceutical direct-to-consumer advertising ; Pt. 1
Mukherjee, Avinandan (contributor) - 2013
Persistent link: https://www.econbiz.de/10009790606
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Pharmaceutical advertising practitioners’ approach to trust and emotion
Ball, Jennifer; Mackert, Michael - In: International journal of pharmaceutical and healthcare … 7 (2013) 3, pp. 244-264
Persistent link: https://www.econbiz.de/10009790622
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The effect of Affordable Care Act on the competition in the post-patent ethical drug market
Yu, Yu; Zhao, Yi - In: International journal of pharmaceutical and healthcare … 8 (2014) 3, pp. 314-347
Persistent link: https://www.econbiz.de/10010424178
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Do consumers perceive their doctors as influenced by pharmaceutical marketing communications? : a persuasion knowledge perspective
Wei, Mei-Ling; Delbaere, Majorie - In: International journal of pharmaceutical and healthcare … 9 (2015) 4, pp. 330-348
Persistent link: https://www.econbiz.de/10011479849
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Pioneering advantage in generic drug competition
Yu, Yu; Gupta, Sachin - In: International journal of pharmaceutical and healthcare … 8 (2014) 2, pp. 126-150
Persistent link: https://www.econbiz.de/10010388964