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Do consumers perceive their doctors as influenced by pharmaceutical marketing communications? : a persuasion knowledge perspective
Wei, Mei-Ling; Delbaere, Majorie - In: International journal of pharmaceutical and healthcare … 9 (2015) 4, pp. 330-348
Persistent link: https://www.econbiz.de/10011479849
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Content analysis of comparative claims in drug advertisements
Boudewyns, Vanessa; Williams, Pamela A. - In: International journal of pharmaceutical and healthcare … 10 (2016) 3, pp. 302-322
Persistent link: https://www.econbiz.de/10011620454
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Firm level profitability determinants in Indian drugs and pharmaceutical industry
Tyagi, Shilpi; Nauriyal, D. K. - In: International journal of pharmaceutical and healthcare … 11 (2017) 3, pp. 271-290
Persistent link: https://www.econbiz.de/10011799086
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Pre-launch forecasting of a pharmaceutical drug
Guseo, Renato; Dalla Valle, Alessandra; Furlan, Claudia; … - In: International journal of pharmaceutical and healthcare … 11 (2017) 4, pp. 412-438
Persistent link: https://www.econbiz.de/10011812892
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Pharmaceutical direct-to-consumer advertising ; Pt. 2
Mukherjee, Avinandan (contributor) - 2013
Persistent link: https://www.econbiz.de/10010237499
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The new Dutch health insurance system and its implications for pharmaceutical innovation
Cohen, Joshua - In: International journal of pharmaceutical and healthcare … 1 (2007) 3, pp. 214-225
Persistent link: https://www.econbiz.de/10003937254
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Consumer attitudes toward pharmaceutical direct-to-consumer advertising : an empirical study and the role of income
Joseph, Mathew; Spake, Deborah F.; Finney, Zachary - In: International journal of pharmaceutical and healthcare … 2 (2008) 2, pp. 117-133
Persistent link: https://www.econbiz.de/10003929457
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Editorial: Syndisciplinary approaches to pharmaceutical and healthcare research
Mukherjee, Avinandan - In: International journal of pharmaceutical and healthcare … 7 (2013) 2, pp. 100-103
Persistent link: https://www.econbiz.de/10009770369
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Pharmaceutical direct-to-consumer advertising ; Pt. 1
Mukherjee, Avinandan (contributor) - 2013
Persistent link: https://www.econbiz.de/10009790606
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Pharmaceutical advertising practitioners’ approach to trust and emotion
Ball, Jennifer; Mackert, Michael - In: International journal of pharmaceutical and healthcare … 7 (2013) 3, pp. 244-264
Persistent link: https://www.econbiz.de/10009790622