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~isPartOf:"International journal of production economics"
~isPartOf:"Journal of historical research in marketing"
~subject:"Lieferkette"
~subject:"Werbung"
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Lieferkette
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Brand management
37
Markenführung
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Amrouche, Nawel
2
Yan, Ruiliang
2
Balasubramanian, Ganesh
1
Battilani, Patrizia
1
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1
Cai, Ya-Jun
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Li, Wei
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Mao, Zhaofang
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Martín Herrán, Guiomar
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Maruthasalam, Arulanantha Prabu Ponnachiyur
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Pei, Zhi
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International journal of production economics
Journal of historical research in marketing
International journal of advertising : the review of marketing communications
28
Journal of business research : JBR
27
Journal of marketing communications
26
International journal of advertising : the quarterly review of marketing communications
18
Journal of advertising research
18
Journal of promotion management : JPM
14
Journal of advertising
12
The journal of brand management : an international journal
12
Journal of promotion management : innovations in planning and applied research
11
The journal of product & brand management
11
International journal of internet marketing and advertising : IJIMA
10
SpringerLink / Bücher
10
Journal of retailing and consumer services
9
Psychology & marketing
9
Transportation research / E : an international journal
9
European journal of operational research : EJOR
8
International journal of production research
8
Asia Pacific journal of marketing and logistics
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of advertising : official publication of the American Academy of Advertising
7
The journal of business & industrial marketing
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of strategic marketing
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Springer eBook Collection
5
The journal of consumer marketing
5
European journal of marketing : EJM
4
International journal of consumer studies
4
Journal of Islamic marketing
4
Journal of global marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international consumer marketing
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Marketing : ZFP ; journal of research and management
4
Marketing intelligence & planning
4
Marketing letters : a journal of research in marketing
4
Omega : the international journal of management science
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ECONIS (ZBW)
17
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1
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10
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date (oldest first)
1
Department store advertising in newspapers, radio, and television, 1920 - 1960
Howard, Vicki
- In:
Journal of historical research in marketing
2
(
2010
)
1
,
pp. 61-85
Persistent link: https://www.econbiz.de/10003945251
Saved in:
2
Pay upfront or pay later? : fixed royal payment in sustainable fashion brand franchising
Cai, Ya-Jun
;
Chen, Yue
;
Siqin, Tana
;
Choi, Tsan-Ming
; …
- In:
International journal of production economics
214
(
2019
),
pp. 95-105
Persistent link: https://www.econbiz.de/10012036544
Saved in:
3
Cigarette advertising in Cold War Bulgaria
Neuburger, Mary
- In:
Journal of historical research in marketing
8
(
2016
)
1
,
pp. 141-155
Persistent link: https://www.econbiz.de/10011535086
Saved in:
4
Aggressive or partnership strategy : which choice is better for the national brand?
Amrouche, Nawel
;
Yan, Ruiliang
- In:
International journal of production economics
166
(
2015
),
pp. 50-63
Persistent link: https://www.econbiz.de/10011334066
Saved in:
5
The use of social networks in marketing : the Italian co-operative experience
Battilani, Patrizia
;
Bertagnoni, Giuliana
- In:
Journal of historical research in marketing
7
(
2015
)
1
,
pp. 31-57
Persistent link: https://www.econbiz.de/10010530059
Saved in:
6
The history of advertising trust archive
Moir, Alistair
;
Read, Eve
;
Towne, Sophie
- In:
Journal of historical research in marketing
9
(
2017
)
4
,
pp. 535-542
Persistent link: https://www.econbiz.de/10011805006
Saved in:
7
Supply chain coordination with customer returns and retailer's store brand product
Li, Wei
;
Chen, Jing
;
Chen, Bintong
- In:
International journal of production economics
203
(
2018
),
pp. 69-82
Persistent link: https://www.econbiz.de/10011900244
Saved in:
8
Brand imitation: a dynamic-game approach
Crettez, Bertrand
;
Hayek, Naila
;
Zaccour, Georges
- In:
International journal of production economics
205
(
2018
),
pp. 139-155
Persistent link: https://www.econbiz.de/10011931420
Saved in:
9
"For a colleen's complexion" : soap and the politicization of a brand personality, 1888 - 1916
O'Connor, John Philip
- In:
Journal of historical research in marketing
6
(
2014
)
1
,
pp. 29-55
Persistent link: https://www.econbiz.de/10010339214
Saved in:
10
The advertising of E. Remington & Sons : the creation of an iconic brand, 1854 - 1888
Henning, Robert A.
;
Witkowski, Terrence H.
- In:
Journal of historical research in marketing
5
(
2013
)
4
,
pp. 418-448
Persistent link: https://www.econbiz.de/10010200718
Saved in:
1
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