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The predictive ability of different customer feedback metrics for retention
Haan, Evert de; Verhoef, Peter C.; Wiesel, Thorsten - In: International journal of research in marketing : IJRM ; … 32 (2015) 2, pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
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Steering in online markets : the role of platform incentives and credibility
Barach, Moshe A.; Golden, Joseph M.; Horton, John J. - 2019
Persistent link: https://www.econbiz.de/10012036253
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The truth hurts : how customers may lose from honest advertising
Kopalle, Praveen K.; Lehmann, Donald R. - In: International journal of research in marketing : IJRM ; … 32 (2015) 3, pp. 251-262
Persistent link: https://www.econbiz.de/10011398534
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How procedural, financial and relational switching costs affect customer satisfaction, repurchase intentions, and repurchase behavior : a meta-analysis
Blut, Markus; Frennea, Carly M.; Mittal, Vikas; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 2, pp. 226-229
Persistent link: https://www.econbiz.de/10011337495
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The ugly side of customer management : consumer reactions to firm-initiated contract terminations
Lepthien, Anke; Papies, Dominik; Clement, Michel; … - In: International journal of research in marketing : IJRM ; … 34 (2017) 4, pp. 829-850
Persistent link: https://www.econbiz.de/10011792404
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When serving customers includes correcting them : understanding the ambivalent effects of enforcing service rules
Habel, Johannes; Alavi, Sascha; Pick, Doreén - In: International journal of research in marketing : IJRM ; … 34 (2017) 4, pp. 919-941
Persistent link: https://www.econbiz.de/10011792413
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"Are multichannel customers really more valuable? : an analysis of banking services"
Cambra-Fierro, Jesús; Kamakura, Wagner A.; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 208-212
Persistent link: https://www.econbiz.de/10011490894
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Functional forms of the satisfaction-loyalty relationship
Dong, Songting; Ding, Min; Grewal, Rajdeep; Zhao, Ping - In: International journal of research in marketing : IJRM ; … 28 (2011) 1, pp. 38-50
Persistent link: https://www.econbiz.de/10009007241
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In stories we trust : how narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts
Laer, Tom van; Ruyter, Ko de - In: International journal of research in marketing : IJRM ; … 27 (2010) 2, pp. 164-174
Persistent link: https://www.econbiz.de/10003987364
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The smarter, the better?! : customer well-being, engagement, and perceptions in smart service systems
Henkens, Bieke; Verleye, Katrien; Larivière, Bart - In: International journal of research in marketing : IJRM ; … 38 (2021) 2, pp. 425-447
Persistent link: https://www.econbiz.de/10012591054