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Drivers of consumer purchase intentions for remanufactured products : a study of Indian consumers relocated to the USA
Gaur, Jighyasu; Amini, Mehdi; Banerjee, Pratyush; … - In: Qualitative market research : an international journal 18 (2015) 1, pp. 30-47
Persistent link: https://www.econbiz.de/10010491602
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Ethnoconsumerism and cultural branding : designing "Nano" car : commentary
Venkatesh, Alladi; Khanwalkar, Seema; Lawrence, Lynda; … - In: Qualitative market research : an international journal 16 (2013) 1, pp. 108-119
Persistent link: https://www.econbiz.de/10010204001
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What drives the market popularity of celebrities? : a longitudinal analysis of consumer interest in film stars
Mathys, Juliane; Burmester, Alexa B.; Clement, Michel - In: International journal of research in marketing : IJRM ; … 33 (2016) 2, pp. 428-448
Persistent link: https://www.econbiz.de/10011527120
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Qualitative projective techniques in political brand image research from the perspective of young adults
Pich, Christopher; Dean, Dianne - In: Qualitative market research : an international journal 18 (2015) 1, pp. 115-144
Persistent link: https://www.econbiz.de/10010491598
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I may be a twin but i'm one of a kind : are brand attachment and brand love different names for the same construct?
Moussa, Salim - In: Qualitative market research : an international journal 18 (2015) 1, pp. 69-85
Persistent link: https://www.econbiz.de/10010491600
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Entering the dragon's nest : exploring Chinese upper-class consumers' perception of luxury
Chen, Shan; Lamberti, Lucio - In: Qualitative market research : an international journal 18 (2015) 1, pp. 4-29
Persistent link: https://www.econbiz.de/10010491603
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Too much of a good thing? : consumer response to strategic changes in brand image
Gaustad, Tarje; Samuelsen, Bendik M.; Warlop, Luk; … - In: International journal of research in marketing : IJRM ; … 36 (2019) 2, pp. 264-280
Persistent link: https://www.econbiz.de/10012063328
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Ad wearout wearout : how time can reverse the negative effect of frequent advertising repetition on brand preference
Kronrod, Ann; Huber, Joel - In: International journal of research in marketing : IJRM ; … 36 (2019) 2, pp. 306-324
Persistent link: https://www.econbiz.de/10012063330
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Brand avoidance among Generation Y consumers
Knittel, Zana; Beurer, Karolin; Berndt, Adele - In: Qualitative market research : an international journal 19 (2016) 1, pp. 27-43
Persistent link: https://www.econbiz.de/10011535860
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Luxury fashion brands : factors influencing young female consumers' luxury fashion purchasing in Taiwan
Wu, Meng-Shan; Chaney, Isabella; Chen, Cheng-Hao Steve; … - In: Qualitative market research : an international journal 18 (2015) 3, pp. 298-319
Persistent link: https://www.econbiz.de/10011305126