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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~source:"econis"
~subject:"Innovation"
~subject:"new product development"
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Innovation
new product development
New product development
36
Produktentwicklung
36
Consumer behaviour
10
Innovation management
10
Innovationsmanagement
10
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10
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Homburg, Christian
2
Steenkamp, Jan-Benedict E. M.
2
Alavi, Sascha
1
Arts, Joep W. C.
1
Arunachalam S
1
Avagyan, Vardan
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1
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Gijsbrechts, Els
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Haenlein, Michael
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Hariharan, Vijay Ganesh
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Hildesheim, Andreas
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Kim, Minki
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Kim, Wonjoon
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Kuester, Sabine
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Rajab, Thomas
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Schreier, Martin
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
141
International journal of innovation management
103
Industrial marketing management : the international journal for industrial and high-tech firms
93
Technovation : the international journal of technological innovation, entrepreneurship and technology management
78
Technological forecasting & social change : an international journal
69
IEEE transactions on engineering management : EM
68
Research policy : policy, management and economic studies of science, technology and innovation
67
International journal of product development : IJPD
57
International journal of production economics
56
International journal of production research
53
The journal of product innovation management : an international publication of the Product Development & Management Association
47
Technology analysis & strategic management
43
International journal of innovation and technology management
42
Journal of engineering and technology management : JET-M
42
The journal of business & industrial marketing
41
International journal of technology management : IJTM
38
Research technology management : RTM
36
Management science : journal of the Institute for Operations Research and the Management Sciences
33
European journal of innovation management
31
Journal of open innovation : technology, market, and complexity
31
European journal of operational research : EJOR
27
International journal of business innovation and research
25
International journal of innovation management : IJIM
23
Production and operations management : an international journal of the Production and Operations Management Society
23
Journal of marketing
22
Innovation: organization & management : IOM
21
SpringerLink / Bücher
21
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
19
International journal of technology marketing : IJTMkt
19
Economics of innovation and new technology
18
European journal of innovation management : EJIM
18
Journal of the Academy of Marketing Science
18
Cogent business & management
17
Industry and innovation
17
Strategic management journal
17
European management journal
16
International journal of entrepreneurship and innovation management
16
Research-technology management
16
Business strategy and the environment
14
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ECONIS (ZBW)
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1
Product development capability and marketing strategy for new durable products
Banerjee, Sumitro
;
Soberman, David A.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 276-291
Persistent link: https://www.econbiz.de/10009779975
Saved in:
2
Pricing in the international takeoff of new products
Chandrasekaran, Deepa
;
Arts, Joep W. C.
;
Tellis, Gerard J.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10009779986
Saved in:
3
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
4
Optimal targeting of advertisement for new products with multiple consumer segments
Hariharan, Vijay Ganesh
;
Talukdar, Debabrata
;
Kwon, …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 263-271
Persistent link: https://www.econbiz.de/10011398535
Saved in:
5
Reference quality-based competitive market structure for innovation driven markets
Kim, Wonjoon
;
Kim, Minki
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 284-296
Persistent link: https://www.econbiz.de/10011398545
Saved in:
6
Balancing market exploration and market exploitation in product innovation : a contingency perspective
Zhang, Haisu
;
Wu, Fang
;
Cui, Anna Shaojie
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 297-308
Persistent link: https://www.econbiz.de/10011398550
Saved in:
7
How chilling are network externalities? : the role of network structure
Mukherjee, Prithwiraj
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 452-456
Persistent link: https://www.econbiz.de/10011281398
Saved in:
8
Innovations and technological comebacks
Foucart, Renaud
;
Wan, Cheng
;
Wang, Shidong
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011816951
Saved in:
9
New product success in the consumer packaged goods industry : a shopper marketing approach
Lamey, Lien
;
Deleersnyder, Barbara
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 432-452
Persistent link: https://www.econbiz.de/10011943234
Saved in:
10
User-generated versus designer-generated products : a performance assessment at Muji
Nishikawa, Hidehiko
;
Schreier, Martin
;
Ogawa, Susumu
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 160-167
Persistent link: https://www.econbiz.de/10009746286
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