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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Experiment"
~subject:"Marketingtheorie"
~subject:"Nutzen"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Management science : journal of the Institute for Operations Research and the Management Sciences
112
Journal of behavioral decision making
99
Journal of risk and uncertainty : JRU
91
Journal of economic behavior & organization : JEBO
84
Theory and decision : an international journal for multidisciplinary advances in decision science
67
Journal of economic psychology : research in economic psychology and behavioral economics
64
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
61
Journal of economic theory
49
SpringerLink / Bücher
49
Journal of behavioral and experimental economics
36
Discussion paper series / IZA
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Economics letters
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
32
European journal of operational research : EJOR
30
Experimental economics : a journal of the Economic Science Association
30
Journal of business research : JBR
30
Springer eBook Collection / Business and Economics
23
Journal of macromarketing : examining the interactions among markets, marketing, and society
22
Group decision and negotiation
21
Games and economic behavior
20
Journal of marketing management : MM
20
Sonderforschungsbereich 504, Rationalitätskonzepte, Entscheidungsverhalten und Ökonomische Modellierung
18
The American economic review
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IZA Discussion Paper
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Working papers in economics and statistics
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CESifo working papers
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Operations research
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The economic journal : the journal of the Royal Economic Society
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Discussion paper
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
14
Journal of historical research in marketing
14
Journal of macromarketing
14
Journal of the Academy of Marketing Science
14
Working papers in economics
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American journal of agricultural economics
12
Economic inquiry : journal of the Western Economic Association International
12
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
12
Preprints of the Max Planck Institute for Research on Collective Goods
12
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1
Managerial decision making in marketing : the next research frontier
Wierenga, Berend
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 89-101
Persistent link: https://www.econbiz.de/10009238552
Saved in:
2
From academic research to marketing practice : some further thoughts
Roberts, John H.
;
Kayande, Ujwal
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 144-146
Persistent link: https://www.econbiz.de/10010400716
Saved in:
3
Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 141
Persistent link: https://www.econbiz.de/10010400722
Saved in:
4
From academic research to marketing practice : exploring the marketing science value chain
Roberts, John H.
;
Kayande, Ujwal
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 127-140
Persistent link: https://www.econbiz.de/10010400726
Saved in:
5
Editorial introduction: The inaugural EMAC Distinguished Marketing Scholar Award
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 75
Persistent link: https://www.econbiz.de/10009518459
Saved in:
6
IJRM special section introduction : EMAC distinguished marketing scholar papers
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012288639
Saved in:
7
Factors affecting the study of important marketing issues : implications and recommendations
Kohli, Ajay Kumar
;
Haenlein, Michael
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012506506
Saved in:
8
The study of important marketing issues : reflections
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 12-17
Persistent link: https://www.econbiz.de/10012506507
Saved in:
9
Theory + practice in marketing
Lehmann, Donald R.
;
Carpenter, Gregory S.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 709-710
Persistent link: https://www.econbiz.de/10011634012
Saved in:
10
The managerial relevance of marketing science : properties and genesis
Wiegand, Nico
;
Becker, Maren
;
Imschloß, Monika
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 801-822
Persistent link: https://www.econbiz.de/10014451281
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