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The dark side of innovation : how new SKUs affect brand choice in the presence of consumer uncertainty and learning
Ewijk, Bernadette J. van; Gijsbrechts, Els; Steenkamp, … - In: International journal of research in marketing : IJRM ; … 39 (2022) 4, pp. 967-987
Persistent link: https://www.econbiz.de/10013471029
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Understanding market characteristics from aggregated brand switching data by the method of spectral decomposition
Grover, Rajiv - In: International journal of research in marketing : IJRM ; … 5 (1988) 2, pp. 77-89
Persistent link: https://www.econbiz.de/10001058114
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Mixed Markov and latent Markov modelling applied to brand choice behaviour
Stig Poulsen, Carsten - In: International journal of research in marketing : IJRM ; … 7 (1990) 1, pp. 5-19
Persistent link: https://www.econbiz.de/10001095326
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Optimal targeting of advertisement for new products with multiple consumer segments
Hariharan, Vijay Ganesh; Talukdar, Debabrata; Kwon, … - In: International journal of research in marketing : IJRM ; … 32 (2015) 3, pp. 263-271
Persistent link: https://www.econbiz.de/10011398535
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Product bundling or reserved product pricing? : price discrimination with myopic and strategic consumers
Prasad, Ashutosh; Venkatesh, R.; Mahajan, Vijay - In: International journal of research in marketing : IJRM ; … 32 (2015) 1, pp. 1-8
Persistent link: https://www.econbiz.de/10010517018
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What makes deal-of-the-day promotions really effective? : the interplay of discount and time constraint with product type
Eisenbeiß, Maik; Wilkinson, Robert; Skiera, Bernd; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 387-397
Persistent link: https://www.econbiz.de/10011428880
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Endowment effect for hedonic but not utilitarian goods
Chan, Eugene Y. - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 439-441
Persistent link: https://www.econbiz.de/10011428933
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Discounting over subjective time : subjective time perception helps explain multiple discounted utility anomalies
Wang, Yitong; Wang, Liangyan; Keller, L. R. - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 445-448
Persistent link: https://www.econbiz.de/10011428937
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If it tastes bad it must be good : consumer nai͏̈ve theories and the marketing placebo effect
Wright, Scott A.; Hernandez, José Mauro da Costa; … - In: International journal of research in marketing : IJRM ; … 30 (2013) 2, pp. 197-198
Persistent link: https://www.econbiz.de/10009747170
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Consumer response to uncertain promotions : an empirical analysis of conditional rebates
Ailawadi, Kusum L.; Gedenk, Karen; Langer, Tobias; Ma, Yu; … - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 94-106
Persistent link: https://www.econbiz.de/10010370699