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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
2,212
Journal of retailing and consumer services
1,959
SpringerLink / Bücher
1,700
European Journal of Marketing
953
International journal of consumer studies
785
International journal of hospitality management
739
Psychology & marketing
692
Journal of consumer research : JCR ; an interdisciplinary bimonthly
595
NBER working paper series
572
Journal of Consumer Marketing
559
Working paper / National Bureau of Economic Research, Inc.
485
European journal of marketing : EJM
482
Management science : journal of the Institute for Operations Research and the Management Sciences
452
NBER Working Paper
428
Journal of marketing
425
Journal of marketing research : JMR
425
Springer eBook Collection
425
Asia Pacific journal of marketing and logistics
412
Journal of marketing management : MM
410
The journal of product & brand management
406
Marketing Intelligence & Planning
397
Europäische Hochschulschriften / 5
385
Journal of the Academy of Marketing Science
381
Journal of marketing communications
369
The journal of brand management : an international journal
366
Springer eBook Collection / Business and Economics
360
Gabler Edition Wissenschaft
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Journal of advertising research
353
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
351
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Journal of travel and tourism marketing
342
Journal of international consumer marketing
332
Marketing letters : a journal of research in marketing
332
Journal of business ethics : JOBE
331
Tourism management : research, policies, practice
328
Journal of retailing
322
Industrial marketing management : the international journal for industrial and high-tech firms
318
Cogent business & management
312
Journal of Product & Brand Management
303
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ECONIS (ZBW)
367
USB Cologne (EcoSocSci)
3
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1
Editorial introduction: The inaugural EMAC Distinguished
Marketing
Scholar Award
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 75
Persistent link: https://www.econbiz.de/10009518459
Saved in:
2
IJRM special section introduction : EMAC distinguished
marketing
scholar papers
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012288639
Saved in:
3
Functional and experiential routes to persuasion : an analysis of
advertising
in emerging versus developed markets
Zarantonello, Lia
;
Jedidi, Kamel
;
Schmitt, Bernd
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 46-56
Persistent link: https://www.econbiz.de/10009732716
Saved in:
4
The truth hurts : how customers may lose from honest
advertising
Kopalle, Praveen K.
;
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 251-262
Persistent link: https://www.econbiz.de/10011398534
Saved in:
5
Optimal targeting of advertisement for new products with multiple consumer segments
Hariharan, Vijay Ganesh
;
Talukdar, Debabrata
;
Kwon, …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 263-271
Persistent link: https://www.econbiz.de/10011398535
Saved in:
6
Crossing the cultural divide through bilingual
advertising
: the moderating role of brand cultural symbolism
Kubat, Umut
;
Swaminathan, Vanitha
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 354-362
Persistent link: https://www.econbiz.de/10011428859
Saved in:
7
Billboard and cinema
advertising
: missed opportunity or spoiled arms?
Frison, Steffi
;
Dekimpe, Marnik G.
;
Croux, Christophe
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 425-433
Persistent link: https://www.econbiz.de/10011280164
Saved in:
8
The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 383-394
Persistent link: https://www.econbiz.de/10010223386
Saved in:
9
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
10
The risk of programmatic
advertising
: effects of website quality on
advertising
effectiveness
Shehu, Edlira
;
Abou Nabout, Nadia
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 663-677
Persistent link: https://www.econbiz.de/10012939494
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