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Category expansion through cross-channel demand spillovers
Guler, Ali Umut - In: International journal of research in marketing : IJRM ; … 40 (2023) 3, pp. 629-658
Persistent link: https://www.econbiz.de/10014383232
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The effect of consumer heterogeneity on firm profits in conspicuous goods markets
Sajeesh, S.; Hada, Mahima; Raju, Jagmohan Singh - In: International journal of research in marketing : IJRM ; … 37 (2020) 2, pp. 258-280
Persistent link: https://www.econbiz.de/10012288664
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Special issue on brand equity
In: International journal of research in marketing : IJRM ; … 10 (1993) 1, pp. 9-104
Persistent link: https://www.econbiz.de/10001140013
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Alternatives to information processing in consumer research : new perspectives on old controversies
Nakamoto, Kent - In: International journal of research in marketing : IJRM ; … 4 (1987) 1, pp. 11-27
Persistent link: https://www.econbiz.de/10001038034
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Radical behaviorism and consumer research : theoret. promise and empir. problems
Foxall, Gordon R. - In: International journal of research in marketing : IJRM ; … 4 (1987) 2, pp. 111-129
Persistent link: https://www.econbiz.de/10001041163
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Selection and implementation of processing strategies in consumer evaluative judgment and choice
Astous, Alain d' - In: International journal of research in marketing : IJRM ; … 4 (1987) 2, pp. 99-110
Persistent link: https://www.econbiz.de/10001041165
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Children's influence on their mothers' preferences : a new approach
Böcker, Franz - In: International journal of research in marketing : IJRM ; … 3 (1986) 1, pp. 39-52
Persistent link: https://www.econbiz.de/10001041172
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Homogeneity and heterogeneity in stochastic models of brand choice behavior
Givon, Moshe - In: International journal of research in marketing : IJRM ; … 2 (1985) 4, pp. 263-272
Persistent link: https://www.econbiz.de/10001041178
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Cross-cultural differences in consumer attitudes and their implications for complaint management
Richins, Marsha L. - In: International journal of research in marketing : IJRM ; … 2 (1985) 3, pp. 197-206
Persistent link: https://www.econbiz.de/10001041182
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Consumer inferences and consumer preferences : the status of cognition and consciousness in consumer behavior theory
Derbaix, C. - In: International journal of research in marketing : IJRM ; … 2 (1985) 3, pp. 157-174
Persistent link: https://www.econbiz.de/10001041185