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The young adult cohort in emerging markets : assessing their global cultural identity in a global marketplace
Strizhakova, Yuliya; Coulter, Robin A.; Price, Linda L. - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 43-54
Persistent link: https://www.econbiz.de/10009553460
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The performance of global brands in the 2008 financial crisis : a test of two brand value measures
Johansson, Johny K.; Dimofte, Claudiu V.; Mazvancheryl, … - In: International journal of research in marketing : IJRM ; … 29 (2012) 3, pp. 235-245
Persistent link: https://www.econbiz.de/10009613721
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The impact of perceived brand globalness on consumers' willingness to pay
Davvetas, Vasileios; Sichtmann, Christina; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 431-434
Persistent link: https://www.econbiz.de/10011428928
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Offensive versus defensive marketing : what is the optimal spending allocation?
Martín Herrán, Guiomar; McQuitty, Shaun; Sigué, … - In: International journal of research in marketing : IJRM ; … 29 (2012) 2, pp. 210-219
Persistent link: https://www.econbiz.de/10009569973
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Advances in international marketing
Douglas, Susan P. - In: International journal of research in marketing : IJRM ; … 9 (1992) 4, pp. 291-318
Persistent link: https://www.econbiz.de/10001134254
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Market entry in Japan : barriers, problems and strategies
Simon, Hermann - In: International journal of research in marketing : IJRM ; … 3 (1986) 2, pp. 105-115
Persistent link: https://www.econbiz.de/10001041168
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Generating global brand equity through corporate social responsibility to key stakeholders
Torres, Anna; Bijmolt, Tammo H. A.; Tribó, Josep A.; … - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 13-24
Persistent link: https://www.econbiz.de/10009552156
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The process of global brand strategy development and regional implementation
Matanda, Tandadzo; Ewing, Michael - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 5-12
Persistent link: https://www.econbiz.de/10009552158
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A global brand management roadmap
Ozsomer, Aysegul; Batra, Rajeev; Chattopadhyay, Amitava; … - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 1-4
Persistent link: https://www.econbiz.de/10009552160
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Dynamics in the international market segmentation of new product growth
Lemmens, Aurélie; Croux, Christophe; Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 81-92
Persistent link: https://www.econbiz.de/10009554310