Narrow search
Showing 1 - 10 of 18
Cover Image
An optimal control contribution to product life cycle
Thépot, Jacques J. - In: International journal of research in marketing : IJRM ; … 5 (1989) 4, pp. 271-288
Persistent link: https://www.econbiz.de/10001088178
Cover Image
Game theory in marketing science : uses and limitations
Chatterjee, Kalyan - In: International journal of research in marketing : IJRM ; … 3 (1986) 2, pp. 79-93
Persistent link: https://www.econbiz.de/10001041170
Cover Image
Agent-based modeling in marketing : guidelines for rigor
Rand, William; Rust, Roland T. - In: International journal of research in marketing : IJRM ; … 28 (2011) 3, pp. 181-193
Persistent link: https://www.econbiz.de/10009376052
Cover Image
From academic research to marketing practice : some further thoughts
Roberts, John H.; Kayande, Ujwal; Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 144-146
Persistent link: https://www.econbiz.de/10010400716
Cover Image
The impact of marketing science research on practice : comment
Winter, Russell S. - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 142-143
Persistent link: https://www.econbiz.de/10010400718
Cover Image
Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R. - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 141
Persistent link: https://www.econbiz.de/10010400722
Cover Image
From academic research to marketing practice : exploring the marketing science value chain
Roberts, John H.; Kayande, Ujwal; Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 127-140
Persistent link: https://www.econbiz.de/10010400726
Cover Image
Editorial introduction: The inaugural EMAC Distinguished Marketing Scholar Award
Lilien, Gary L. - In: International journal of research in marketing : IJRM ; … 28 (2011) 2, pp. 75
Persistent link: https://www.econbiz.de/10009518459
Cover Image
Editorial: Marketing competition in the 21st century
Heil, Oliver P.; Lehmann, Donald R.; Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 27 (2010) 2, pp. 161-163
Persistent link: https://www.econbiz.de/10009519923
Cover Image
Editorial: Preface to a debate
Lehmann, Donald R.; Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 26 (2009) 2, pp. 153
Persistent link: https://www.econbiz.de/10009519943