//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Convergence and divergence in...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
302
Konsumentenverhalten
302
Brand management
68
Markenführung
68
Advertising
56
Brand image
54
Markenimage
54
Werbung
52
Advertising effects
47
Werbewirkung
47
Beziehungsmarketing
46
Brand
46
Markenartikel
46
Relationship marketing
46
Internet marketing
41
Online-Marketing
41
Theorie
36
Theory
36
Social Web
26
Social web
26
Experiment
25
International marketing
24
Personality psychology
23
Persönlichkeitspsychologie
23
Internationales Marketing
22
Einzelhandel
21
Retail trade
21
Marketing management
20
Marketingmanagement
20
Distribution channel
18
Vertriebsweg
18
Viral marketing
18
Virales Marketing
18
Online retailing
17
Online-Handel
17
Emotion
16
E-commerce
15
Electronic Commerce
15
Customer satisfaction
14
Kundenzufriedenheit
14
more ...
less ...
Online availability
All
Undetermined
215
Free
10
Type of publication
All
Article
358
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
360
Aufsatz in Zeitschrift
360
Collection of articles of several authors
7
Sammelwerk
7
Systematic review
2
Übersichtsarbeit
2
Language
All
English
360
Author
All
Gijsbrechts, Els
9
Warlop, Luk
9
Dekimpe, Marnik G.
8
Verhoef, Peter C.
8
Bijmolt, Tammo H. A.
7
Clement, Michel
6
Pauwels, Koen
6
Neslin, Scott A.
5
Skiera, Bernd
4
Weinberg, Charles B.
4
Chan, Eugene Y.
3
Deleersnyder, Barbara
3
Gedenk, Karen
3
Geuens, Maggie
3
Gijsenberg, Maarten J.
3
Grinstein, Amir
3
Haan, Evert de
3
Homburg, Christian
3
Kamakura, Wagner A.
3
Keh, Hean Tat
3
Leeflang, Peter
3
Lehmann, Donald R.
3
Lilien, Gary L.
3
Melnyk, Valentyna
3
Natter, Martin
3
Prasad, Ashutosh
3
Puntoni, Stefano
3
Sattler, Henrik
3
Srinivasan, Shuba
3
Stremersch, Stefan
3
Wieringa, Jaap E.
3
Abou Nabout, Nadia
2
Ailawadi, Kusum L.
2
Becker, Jan U.
2
Bombaij, Nick J. F.
2
Burmester, Alexa B.
2
Campo, Katia
2
Chark, Robin
2
Chen, Yuxin
2
Choi, Jungsil
2
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
2,133
Journal of retailing and consumer services
1,952
International journal of consumer studies
773
International journal of hospitality management
736
Psychology & marketing
680
NBER working paper series
602
Journal of consumer research : JCR ; an interdisciplinary bimonthly
594
European Journal of Marketing
577
Working paper / National Bureau of Economic Research, Inc.
509
Journal of Consumer Marketing
492
NBER Working Paper
454
SpringerLink / Bücher
435
European journal of marketing : EJM
412
Asia Pacific journal of marketing and logistics
407
Management science : journal of the Institute for Operations Research and the Management Sciences
402
The journal of product & brand management
402
Journal of marketing research : JMR
391
The journal of brand management : an international journal
374
Journal of marketing communications
361
Journal of marketing
360
International Marketing Review
350
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Journal of international consumer marketing
338
Journal of advertising research
337
Journal of marketing management : MM
330
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
329
Journal of travel and tourism marketing
327
Journal of the Academy of Marketing Science
316
Journal of retailing
313
Tourism management : research, policies, practice
313
Marketing letters : a journal of research in marketing
310
Cogent business & management
303
International journal of advertising : the review of marketing communications
297
Journal of fashion marketing and management
297
International journal of retail & distribution management
296
Journal of global marketing
296
The international review of retail, distribution and consumer research
296
Marketing intelligence & planning
294
Journal of business ethics : JOBE
289
more ...
less ...
Source
All
ECONIS (ZBW)
360
Showing
1
-
10
of
360
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Crossing the cultural divide through bilingual
advertising
: the moderating role of brand cultural symbolism
Kubat, Umut
;
Swaminathan, Vanitha
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 354-362
Persistent link: https://www.econbiz.de/10011428859
Saved in:
2
The Lexus or the olive tree? : trading off between global convergence and local divergence
Ittersum, Koert van
;
Wong, Nancy
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 107-118
Persistent link: https://www.econbiz.de/10003987354
Saved in:
3
The impact of perceived brand globalness on consumers' willingness to pay
Davvetas, Vasileios
;
Sichtmann, Christina
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 431-434
Persistent link: https://www.econbiz.de/10011428928
Saved in:
4
What to stress, to whom and where? A cross-country investigation of the effects of perceived brand benefits on buying intentions
Lans, Ralf van der
;
Everdingen, Yvonne Maria van
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 924-943
Persistent link: https://www.econbiz.de/10011634106
Saved in:
5
A meta-analysis of consumer ethnocentrism across 57 countries
Balabanis, George
;
Siamagka, Nikoletta Theofania
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 745-763
Persistent link: https://www.econbiz.de/10013399603
Saved in:
6
The truth hurts : how customers may lose from honest
advertising
Kopalle, Praveen K.
;
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 251-262
Persistent link: https://www.econbiz.de/10011398534
Saved in:
7
Optimal targeting of advertisement for new products with multiple consumer segments
Hariharan, Vijay Ganesh
;
Talukdar, Debabrata
;
Kwon, …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 263-271
Persistent link: https://www.econbiz.de/10011398535
Saved in:
8
Billboard and cinema
advertising
: missed opportunity or spoiled arms?
Frison, Steffi
;
Dekimpe, Marnik G.
;
Croux, Christophe
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 425-433
Persistent link: https://www.econbiz.de/10011280164
Saved in:
9
Functional and experiential routes to persuasion : an analysis of
advertising
in emerging versus developed markets
Zarantonello, Lia
;
Jedidi, Kamel
;
Schmitt, Bernd
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 46-56
Persistent link: https://www.econbiz.de/10009732716
Saved in:
10
The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 383-394
Persistent link: https://www.econbiz.de/10010223386
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->